Japanese developers abandon kompu gacha mechanics in social games

Developers GREE, DeNA, Mixi, CyberAgent, Dwango and NHN Japan have announced they are removing a controversial monetization mechanic called “kompu gacha” from all their mobile-social games by the end of the month.

Kompu gacha (“complete gacha”) is akin to a virtual toy machine where players pay real world money to receive an in-game item at random. Players have the opportunity to win grand prizes, but only if they can acquire complete sets of specific items. Although an extremely lucrative income stream for Japanese developers, kompu gacha has drawn harsh critisism both for how close it is to real-world gambling and for the easy access children have to it. Over the weekend the mechanic was found to be in violation of Japanese law and a ban is widely anticipated.

Although the news will mainly affects Japanese developers, several western companies also make use of the mechanic in their Japanese mobile-social games. Zynga, for example includes kompu gacha in its Android role-playing game Montopia. For a more detailed explanation of kompu gacha and how its elimination will affect developers outside of Japan, read our feature investigation at our sister site Inside Mobile Apps.

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2 Responses to “Japanese developers abandon kompu gacha mechanics in social games”

  1. Latest Toy Machine News | Toy Machine | Toys & Games says:

    [...] Japanese developers abandon kompu gacha mechanics in social games Kompu gacha (“complete gacha”) is akin to a virtual toy machine where players pay real world money to receive an in-game item at random. Players have the opportunity to win grand prizes, but only if they can acquire complete sets of specific items. Read more on Inside Social Games [...]

  2. Monetising Social Gaming – Where are we at and where are we going? Social Gaming Summit 2012 | Transaction Age | Payments Industry Events Listings | Payments Industry News, Articles and Insights | Payments Industry | AIB Merchant Services says:

    [...] developers GREE DeNA, Mixi, CyberAgent, Dwango and NHN Japan have had to take a step back to assess legal issues and the future of their reputations and remove a mechanic called ‘Kompu Gacha’ from their [...]

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