Facebook estimates 4 percent of Q1 revenue came from ads on Zynga app pages, 11 percent from Zynga directly
Facebook estimates that about 4 percent of its first quarter revenue can be attributed to ads displayed on Zynga app pages, according to an updated regulatory filing. An additional 11 percent of Q1 revenue came from direct payments from Zynga.
Although Zynga accounted for 15 percent of Facebook’s $1.058 billion in revenue from Jan. 1 to March 31, that’s a lower percentage than the 19 percent it was responsible for in 2011. However, in terms of absolute revenue, Zynga directly contributed about $95.03 million to the social network in Q1 2011, while this quarter saw Zynga provide about $116.38 million, not including revenue from ads displayed on app pages.
When the social network first filed for an initial public offering in February, it revealed that the social game company accounted for 12 percent of its 2011 revenue as a result of virtual goods payments and advertising, but it did not include revenue it generated indirectly from users visiting Zynga app pages that include third-party advertisements. Facebook says 7 percent of its total 2011 revenue was generated this way, compared to 4 percent in the first quarter of this year.
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