The Sims Social launches open beta in China via Tencent’s Qzone

The Chinese version of EA Playfish’s The Sims Social launches its open beta today on Tencent’s QZone platform. EA originally announced it was working on the game in February.

The game, which will be called Mo Ni Shi Guang (“Simulation Time”), features redesigned graphics, furniture, clothing and skills in order to suit Chinese aesthetics, but uses of many of the same social elements The Sims Social uses on Facebook. It will also include the recent expansion allowing players to pursue careers.

Electronic Arts confirmed that the open beta will save players’ in-game information so their progress won’t be interrupted when the game officially launches, but the company did not reveal when it plans to take the game out of beta.

With Facebook banned and other Chinese social networks struggling to compete — last year Renren reported it had just 31 million monthly active users out of 160 million registered users — the 700 million user strong Tencent seems to be emerging as the defacto platform for social game developers looking to break into the Chinese market.

6waves CEO Rex Ng recently told us his company was working with Tencent to bring several social titles to Chinese audiences, including Ravenwood Fair and two other unannounced titles. 6waves’ SVP of Publishing Jim Ying also noted that Tencent is so big that there’s a constant demand for new content. More importantly, Tencent also seems to a viable platform for Western developers. The Chinese version of Zynga’s CityVille garnered the company a Top 10 App Award from Tencent last month — a very different experience than EA has so far had in China, where the Renren version of Popcap’s Plants vs. Zombies has failed to find traction.

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us