RockYou shuts down 3 Blokes Studios

Inside Social Games can confirm that RockYou has closed Australian developer 3 Blokes Studios.

“Yes, we wound down the 3 Blokes studio,” Josh Grant, RockYou’s SVP and GM of Studio Partners tells us in an emailed statement. “We have great respect for the team. The focus of our business has changed; our core capabilities are in monetization and distribution, and we reorganized last year to focus on our media business and third party publishing.”

RockYou acquired 3 Blokes last June to work on a real-time space-themed strategy combat game, Galactic Allies. The idea was to attract a hardcore male gamer audience that wasn’t being served by RockYou’s existing female-oriented games like Zoo World 2. Galactic Allies maxed out its traffic in September and October at 200,000 monthly active users and 80,000 daily active users according to our AppData traffic tracking service. RockYou’s only other acquired studio, Playdemic, was sold back to its founders and has since gone on to sign a publishing deal for Zynga’s new games platform.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

5 Responses to “RockYou shuts down 3 Blokes Studios”

  1. Game » RockYou loses its ad head to Zynga, gives 3 Blokes Studios the cut says:

    [...] known as RockYou’s SVP and GM of its advertising network media sales department. Now, Inside Social Games reports that the publisher has shut down Australian Galactic Allies creator 3 Blokes Studios.“I dove [...]

  2. After staff shake-ups, 6waves returns to publishing over 40 social titles and focuses on mobile says:

    [...] at something in which other companies like Rock You (which cut half its staff last year and is continuing to struggle) and Zynga (with only a few developers currently announced for its new platform) are still finding [...]

  3. 3 Blokes Studios closed down by RockYou | VG247 says:

    [...] More on Inside Social Games. [...]

  4. El estudio 3 Blokes cierra sus puertas | Atomix says:

    [...] IndieSocialGames Vía: VG24/7 Tweet [...]

  5. Social games news roundup: Kixeye resurrects 3 Blokes, Monster Galaxy expands and Russia gets even bigger says:

    [...] that 3 Blokes boasted the creators of Rome: Total War in its ranks and the fact that the studio was shut down in April by RockYou, the studio seemed a natural fit for Kixeye to bring on. George Fidler, who previously [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us