Zynga acquires OMGPOP
Zynga confirmed today that it has acquired OMGPOP, the developer behind hit mobile title Draw Something.
Zynga detailed the acquisition in a press call with OMGPOP CEO Dan Porter, who now serves as vice president and general manager of Zynga New York. This studio formed a year ago with the Area/Code acquisition.
During the call, Porter promised that Draw Something will not change now that OMGPOP is a part of Zynga’s game catalog. The game has surged to — and stayed at — the top of the paid app charts for the iPhone since its launch six weeks ago.
Zynga and OMGPOP didn’t reveal definite Facebook plans for Draw Something during the call, though OMGPOP did confirm via community forums that the game will eventually be available on the platform. Although the game has an app on the social network that’s been topping our AppData charts, Draw Something isn’t actually playable at this time.
Also unrevealed are plans for Draw My Thing, Draw Something’s 2011 sibling on Facebook. The game has been gaining both MAU and DAU lately, thanks in large part to all the attention Draw Something’s received. Though similar in premise to Draw Something, Draw My Thing is an ad-supported free-to-play real time game that more closely resembles Microsoft Paint.
Zynga’s staying tight-lipped about the terms of the acquisition, but TechCrunch reports that it could be $180 million up front with another $30 million earnout. Prior to selling to Zynga, OMGPOP had brought in a total of $16.6 million in funding over its four year existence, largely thanks to the $10.1 million it raised in January 2011. For comparison: Zynga paid $53 million when it acquired Words With Friends developer Newtoy.
March 23rd, 2012 at 10:19 am
[...] new SEC filing has revealed Wednesday’s acquisition of Draw Something developer OMGPOP cost Zynga $180 million, confirming it as the most expensive [...]
March 26th, 2012 at 8:17 am
[...] to top our list of applications growing by monthly active users this week. The game is now owned by Zynga, whose Slingo and Scramble with Friends also made the list. Then there were a few news reader [...]
March 26th, 2012 at 10:10 am
[...] gain. This likely has something to do with the popularity of its mobile sibling Draw Something and OMGPOP’s recent acquisition by Zynga. The future of Draw My Thing remains uncertain, since it’s been confirmed that a [...]
October 4th, 2012 at 2:25 pm
[...] between $85 to $90 million that’s tied to all the intangible assets acquired in Zynga’s purchase of OMGPOP back in March. Zynga also noted it had reduced expectations for some of its games — including [...]
October 8th, 2012 at 1:13 am
[...] an average value of $51 million. The Zynga acquisition of Draw Something developer OMGPOP for a reported $180 million back in March obviously had an effect on these numbers, but this year has seen fewer and larger [...]
January 27th, 2013 at 11:01 pm
[...] un’azienda chiamata OMGPOP e del suo Draw Something, vero e proprio clone di Pictionary, per una cifra vicina ai 200 milioni di dollari. Il gioco era arrivato a un picco di circa 33 milioni di utenti attivi al mese, ma dopo che Zynga [...]