Zynga acquires OMGPOP

Zynga confirmed today that it has acquired OMGPOP, the developer behind hit mobile title Draw Something.

Zynga detailed the acquisition in a press call with OMGPOP CEO Dan Porter, who now serves as vice president and general manager of Zynga New York. This studio formed a year ago with the Area/Code acquisition.

During the call, Porter promised that Draw Something will not change now that OMGPOP is a part of Zynga’s game catalog.  The game has surged to — and stayed at — the top of the paid app charts for the iPhone since its launch six weeks ago.

Zynga and OMGPOP didn’t reveal definite Facebook plans for Draw Something during the call, though OMGPOP did confirm via community forums that the game will eventually be available on the platform. Although the game has an app on the social network that’s been topping our AppData charts, Draw Something isn’t actually playable at this time.

Also unrevealed are plans for Draw My Thing, Draw Something’s 2011 sibling on Facebook. The game has been gaining both MAU and DAU lately, thanks in large part to all the attention Draw Something’s received. Though similar in premise to Draw Something, Draw My Thing is an ad-supported free-to-play real time game that more closely resembles Microsoft Paint.

Zynga’s staying tight-lipped about the terms of the acquisition, but TechCrunch reports that it could be $180 million up front with another $30 million earnout. Prior to selling to Zynga, OMGPOP had brought in a total of $16.6 million in funding over its four year existence, largely thanks to the $10.1 million it raised in January 2011. For comparison: Zynga paid $53 million when it acquired Words With Friends developer Newtoy.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

6 Responses to “Zynga acquires OMGPOP”

  1. SEC filing confirms OMGPOP’s $180 million price tag says:

    [...] new SEC filing has revealed Wednesday’s acquisition of Draw Something developer OMGPOP cost Zynga $180 million, confirming it as the most expensive [...]

  2. Draw Something, Rotten Tomatoes, Cities I’ve Visited, more on this week’s top 20 growing Facebook apps by MAU says:

    [...] to top our list of applications growing by monthly active users this week. The game is now owned by Zynga, whose Slingo and Scramble with Friends also made the list. Then there were a few news reader [...]

  3. Zynga Slingo tops the list of fastest-growing Facebook games by MAU says:

    [...] gain. This likely has something to do with the popularity of its mobile sibling Draw Something and OMGPOP’s recent acquisition by Zynga. The future of Draw My Thing remains uncertain, since it’s been confirmed that a [...]

  4. Zynga lowers 2012 outlook with preliminary earnings report says:

    [...] between $85 to $90 million that’s tied to all the intangible assets acquired in Zynga’s purchase of OMGPOP back in March. Zynga also noted it had reduced expectations for some of its games — including [...]

  5. 2012 mergers and acquisitions run-rate 40 percent higher than 2011, investment in social/casual games drops says:

    [...] an average value of $51 million. The Zynga acquisition of Draw Something developer OMGPOP for a reported $180 million back in March obviously had an effect on these numbers, but this year has seen fewer and larger [...]

  6. Ruzzle, SongPop! e gli altri giochi in multiplayer asincrono (da Wired.it) | Fabio Cristi says:

    [...] un’azienda chiamata OMGPOP e del suo Draw Something, vero e proprio clone di Pictionary, per una cifra vicina ai 200 milioni di dollari. Il gioco era arrivato a un picco di circa 33 milioni di utenti attivi al mese, ma dopo che Zynga [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

PR & Social Media Account Director

Manifest New York
New York, NY

Senior Producer, Digital and Social Media (UNF)

United Nations Foundation
Washington, DC

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us