Zynga games platform is now live in beta

Zynga.com’s games platform is now live in beta mode — and you can find it here.

The platform is launching with just five Zynga games: CityVille, CastleVille, Hidden Chronicles, Words With Friends and Zynga Poker. When entering any of these games from the platform, the user is prompted to connect with Facebook. A quick tutorial walks new players through platform features regardless of which game a new user enters.

We took a quick test drive of CastleVille and found our kingdom exactly as we left it on Facebook. We observe that the game loaded approximately in the same amount of time it takes to launch CastleVille on Facebook (from the point of clicking “Play” to the point where we’re actually playing the game). Also of note, the right-hand chat and live feed bar that distinguishes gameplay between the two platforms is also apparently not viewable in full screen mode on Zynga.com.

We’ll have a more in-depth review of the hands-on experience with the platform in the coming days. Scroll down for a screen shot walkthrough of the first-time user experience and don’t forget to read our overview of the Zynga.com platform.

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5 Responses to “Zynga games platform is now live in beta”

  1. CeBIT, Leistungsschutzrecht, Yahoo | techslash.de says:

    [...] Mit dem neuen Dienst will sich Zynga anscheinend etwas aus der Abhängigkeit von Facebook lösen. insidesocialgames, [...]

  2. Zynga Launches Games Platform in Beta - SocialTimes.com says:

    [...] what does the new service offer?  According to our sister site, Inside Social Games, “the platform is launching with just five Zynga games: CityVille, CastleVille, Hidden [...]

  3. This week’s headlines from across Inside Network says:

    [...] Zynga games platform is now live in beta [...]

  4. Zynga.com — two months old and 2.8 million MAU says:

    [...] Zynga’s off-Facebook games platform is still in its early days, but the growth is there and the games are running. Here’s how Zynga.com has evolved since entering open beta in March. [...]

  5. From Start to Finish: Playing the Social Game » Video Game Law Index says:

    [...] In building a business model for a Facebook game, it is important to account for Facebook’s fees. Facebook takes a 30 percent cut from all transactions that use Facebook Credits. The developer might also want to consider building a parallel game version for other platforms. Even though they bring fewer users, they result in a higher return. Google+, the newer social network from Google, is expected to host games on its own servers, reducing the cost of self-hosting for Facebook games and taking a smaller cut of transactions.[33] Additionally, Zynga has recently created its own platform to publish its own social games, which is expected to be made available to third parties.[34] [...]

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