Zynga and Frito-Lay partner for virtual good rewards in Walmart snacks

In a second brand partnership announced in as many months, Zynga today reveals a Frito-Lay promotion that offers FarmVille, CastleVille and CityVille virtual goods through codes packaged in snacks sold at Walmarts across the U.S.

The snacks, which range from Cheetos to Doritos, offer Zynga players redeemable codes to use on participating games’ Game Card redemption tabs. People who redeem codes from four different snack brands and also use a $15 or $25 Zynga Game Card in the same game receive a “super reward” virtual item. These super items include special a “pegacorn” (pegasus/unicorn hybrid) in FarmVille, glowing glass condos in CityVille and the Red Knight’s horse in CastleVille. The campaign runs from today through April 12, with over 5 million branded snack bags now on sale at 3,400 Walmart stores.

Last month, Zynga announced a merchandising partnership with Hasbro that may or may not spawn a FarmVille Monopoly game at some point in the near future. Zynga has also experimented with plush toys and branded Slurpee drinks that offer similar promotion codes to those described in the Frito-Lay partnership.

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4 Responses to “Zynga and Frito-Lay partner for virtual good rewards in Walmart snacks”

  1. Bart says:

    Walmart… nuff said.

  2. Zynga teams with American Express to launch pre-paid credit card with in-game rewards says:

    [...] is the third major partnership for Zynga since the start of 2012. The company partnered with Frito-Lay in March to provide in-game rewards to Walmart shoppers. In February, Zynga announced a merchandising deal [...]

  3. Forget reward points: AmEx gives users Farmville cash — Tech News and Analysis says:

    [...] more usage and it builds on other recent offline rewards promotions. In March, for example, Zynga partnered with Frito Lay to put codes in specially marked bags of chips that would unlock certain virtual goods inside [...]

  4. Here’s What A FarmVille American Express Card Looks Like (ZNGA) | says:

    [...] partnered with Frito Lay in March to put codes in certain bags of chips sold at Walmart that could unlock FarmVille virtual [...]

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