Facebook’s mobile platform sending 60 million visitors a month to apps and games

Facebook’s mobile platform appears to be living up to its promise, with more than 60 million monthly users engaging with mobile applications via the social network. The company today officially released statistics it first revealed at our Inside Social Apps conference earlier this month.

According to a post on Facebook’s developer blog by James Pearce, Facebook’s head of mobile developer relations, Facebook’s viral features, such as Single Sign On and Open Graph have dramatically boosted visitors to apps that integrated its features. The platform sends more than 60 million users to mobile applications each month, and on average these users engage with apps roughly five times per month.

The company highlighted several success stories, pointing out that its social distribution channels have been beneficial to both HTML5 and native apps. For example, BranchOut, whose HTML5 app was a launch partner for Facebook’s mobile platform, receives 350,000 visitors every day through Facebook mobile. Wooga’s native iOS version of Diamond Dash has also been popular with Facebook’s mobile users, receiving more than 1.9 million visitors a month from the platform.

Interestingly, Facebook didn’t highlight the performance of any HTML5 games, which got off to a a slow start on the platform due to technical issues.  When Inside Mobile Apps looked at the performance of HTML5 apps on the platform a week after launch, uptake was slow, and so far HTML5-only titles like Moblyng’s Word Racer Live and Social Poker Live haven’t been big hits, with current monthly active user counts of just 30,000 and 75,600 according to AppData.

In October, Facebook brought many of the viral channels from its website to its mobile apps, incorporating bookmarks, requests, the News Feed, authenticated referrals and Facebook credits to its mobile apps, opening the way for greater discoverability on the platform.

 

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