PopCap’s Lucky Gem Casino offers polished but uninspiring video slots action

PopCap Games is well-known for its high-quality, creative takes on games in the social arena, occasional missteps like Pig Up! aside. It’s for this reason that the company’s new release Lucky Gem Casino is such a disappointment — not because it’s a particularly bad game as such, but because its lack of creativity, new ideas and fun just doesn’t seem very “PopCap.”

Lucky Gem Casino marks the EA-owned casual gaming giant’s first steps into the rapidly-growing casino genre on Facebook. The game currently offers seven different video slots machines based on PopCap properties including Bejeweled, Insaniquarium, Zuma, Bookworm, Big Money, Chuzzle and Mystery P.I. London. At the outset of the player’s career, only the Bejeweled-themed machine is unlocked, with the remaining machines locked behind level gates. There is no means to unlock these machines early, whether that is through Facebook Credits, hard currency or soft currency earned in-game.

Each of the machines follows a very conventional video slots format, with the only variation between each machine (besides the obvious aesthetic differences) being the number of pay lines it’s possible to bet on and the minimum bet required along with very rarely-occurring bonus minigames. There’s little in the way of incentive to progress to more advanced machines save the promise of higher payouts — but given that there is nothing for the player to spend their hard-earned virtual currency on besides continued play, this in itself isn’t a particularly strong incentive, either. There are no boosts, nudges, holds or indeed powerups of any kind for players to purchase, meaning that a play session is typically reduced to repeatedly clicking the “spin” button over and over with little in the way of skill or strategy required.

Progression is painfully slow, too, with the unlocking of higher-level machines requiring a considerable time investment due to the number of experience points needed to level up. To make matters worse, after the first machine is unlocked it takes more than one level to unlock the next, meaning that players will be spending a very long time staring at the same virtual slot machine to acquire the experience necessary for a bit of variety to their virtual gambling session.

Social features are somewhat limited at the time of writing. It’s possible to send packs of coins to friends who are playing and compare experience levels, but little else. When running the game in “full screen” mode (which sends the game into a new maximized pop-up window rather than being a “true” full-screen mode) it’s possible to engage in real-time chat with other people who are also playing the game, but at the time of writing the community was both very quiet and very small. The game also features viral promotion through the sharing of in-game achievements and trophies, though since players have no control over the machines besides telling them when to spin, the acquisition of these is entirely down to luck rather than any sort of skill or knowledge of the machines’ quirks.

On the positive side, the game is well-presented, featuring attractive visuals and authentic sound effects from the games the various machines are based on. This isn’t enough to make the game interesting or compelling, however, even for the most dedicated of video slots or PopCap fans. The developer claims that the game will be considerably enhanced in the coming months with community features, more games and a few “surprises” but as yet has remained tight-lipped on what these new features might be. It may be worth checking back in a few months to see if the game has improved, but Lucky Gem Casino as it stands shortly after launch is not worth your time.

Lucky Gem Casino currently has 900 daily active users and 900 monthly active users. You can follow its progress with AppData, our traffic tracking service for social games and developers.


An uninspiring video slots game bereft of PopCap’s usual creativity and flair.

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!


Leave a Reply

5 Responses to “PopCap’s Lucky Gem Casino offers polished but uninspiring video slots action”

  1. This week’s headlines from across Inside Network says:

    [...] PopCap’s Lucky Gem Casino offers polished but uninspiring video slots action [...]

  2. PopCap back on form as Solitaire Blitz officially launches on Facebook says:

    [...] As with most of PopCap’s games, however, there’s no need for players to spend any money to have an enjoyable experience with Solitaire Blitz. Presentation is slick and polished and the game performs well on most computers. The game has a distinctive visual character, though it’s doubtful whether a hand of cards will ever be as iconic as the instantly-recognizable Bejeweled board. As an attempt to infuse the dry subject matter with a touch of additional personality, a number of quirky cartoon characters put in an appearance throughout the course of the game, but these largely serve as a distraction more than anything else. As has always been the case with PopCap’s best titles, however, the gameplay is the true star here, and the simple, addictive nature of the card-matching mechanics coupled with the frustratingly tight time limit and the competitive leaderboard-chasing element makes for a social game that will keep players (and their friends) coming back time and time again. It’s good to see the developer back on form after the disappointment that was Lucky Gem Casino. [...]

  3. Where EA PopCap’s Lucky Gem actually comes from says:

    [...] or Peggle might. This was certainly the case for our reviewer, Pete Davison, who reviewed both Lucky Gem Casino and PopCap’s newly-launched Solitaire Blitz within the last week. He gave the former a [...]

  4. Candy Crush Saga keeps sweet lead over this week’s fastest growing Facebook games by DAU says:

    [...] Lucky Gem Casino [...]

  5. Hidden Agenda review says:

    [...] Agenda is an excellent offering from the veteran developer, and another sign that, missteps such as Lucky Gem Casino aside, the company very much knows what it is doing with social [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us