Zynga signs merchandising deal with Hasbro

Zynga announced a Hasbro partnership today that grants the merchandise giant the rights to develop toys and games based on Zynga’s games.

Merchandising is one of the key ways social and mobile game developers monetize their brands outside of games. Angry Birds is the most popular example with a wide range of plush toys and t-shirts available at most major retailers. Zynga has experimented with merchandise before via FarmVille plush toys sold at Best Buy stores. At our third annual Inside Social Apps conference, Disney Interactive’s John Spinale hinted that the company may explore similar merchandising around Swampy the Alligator from its popular mobile game, Where’s My Water?

The deal with Hasbro also includes the right to develop co-branded toys or games that combine Zynga and Hasbro IP. This means a branded Monopoly game is likely in the works as that’s the board game Hasbro most often marries to brand partners. The first products from the Zynga-Hasbro deal are expected to hit shelves in fall of 2012.

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3 Responses to “Zynga signs merchandising deal with Hasbro”

  1. Zynga and Frito-Lay partner for virtual good rewards in Walmart snacks says:

    [...] month, Zynga announced a merchandising partnership with Hasbro that may or may not spawn a FarmVille Monopoly game at some point in the near future. Zynga has [...]

  2. Zynga teams with American Express to launch pre-paid credit card with in-game rewards says:

    [...] to provide in-game rewards to Walmart shoppers. In February, Zynga announced a merchandising deal with Hasbro to create games and toys based on the developer’s various [...]

  3. Hasbro’s Zynga-branded merchandise coming to stores next week says:

    [...] we heard anything about the merchandising partnership between the two companies, which was signed back in February.  Hasbro has now taken wraps off the entire line of games. While most of them are simply [...]

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