Zynga made up 12% of Facebook’s revenue in 2011
Revenues from Zynga games accounted for 12 percent of Facebook’s 2011 revenues, the social network’s S-1 filing reveals. No other customer represented more than 10 percent of total revenue in 2009 or 2010. Facebook reports that social game devs — most of all Zynga — are currently responsible for almost all revenue derived from Payments.
Aside from in-game transactions conducted with Facebook Credits — of which Facebook gets up to a 30 percent cut as part of a special agreement with the social game giant — and ads bought by Zynga, the CityVille developer also generates a large chunk of pages where Facebook displays ads. While Zynga is locked into Facebook Credits until May 2015, Facebook points out that any trouble in paradise with its biggest game developer could harm its bottom line.
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February 2nd, 2012 at 3:53 pm
[...] Zynga’s stock jumped almost 17 percent today after Facebook’s initial public offering regulatory filing revealed that the social game developer accounted for 12 percent of the social network’s 2011 revenues. [...]
February 9th, 2012 at 9:54 am
[...] to increase to $2.79 billion in 2013 on Facebook, up from $1.31 billion in 2010. Zynga alone netted Facebook 12% of its total revenue in [...]
March 22nd, 2012 at 6:56 am
[...] to increase to $2.79 billion in 2013 on Facebook, up from $1.31 billion in 2010. Zynga alone netted Facebook 12% of its total revenue in [...]
May 16th, 2012 at 5:00 pm
[...] that Zynga was responsible for 15 percent of its 2011 income. When Facebook’s February S-1 showed 12 percent of its income came from Zynga, the developer’s stock rocketed up to over $14 a share before [...]
May 16th, 2012 at 5:06 pm
[...] that Zynga was responsible for 15 percent of its 2011 income. When Facebook’s February S-1 showed 12 percent of its income came from Zynga, the developer’s stock rocketed up to over $14 a share before [...]