Facebook tests ‘games only’ activity feed, might drop games ticker

Facebook is testing a games-only activity feed that groups all friends’ game stories in one place. The social network is also considering scrapping the games-only ticker that appears along side canvas apps.

As detailed on the developer blog, the new games-only activity feed is actually a sub-menu option under the apps and games dashboard called “Friend Activity.” When selected, the view condenses all friends’ game stories into one feed organized by most recent stories first. This effectively creates a one-stop destination for games on Facebook — which is something the social network has tried to avoid in the past even as Google+’s rival games platform embraces it.

Meanwhile, Facebook is deciding whether or not to keep the games activity ticker. The blog reports that the feature hasn’t been a significant driver of traffic and that Facebook is looking into other options “improve and simplify” the games experience. Games bookmarks are here to stay for the time being, however, as Facebook reports they do drive significant traffic and re-engagement. Both features have been updated several times since launching over the summer.

Other discovery features announced include the News Feed and Timeline units we’ve seen this month, both of which play into the theme of social discovery. The current unit that appears for games in News Feed not only shows recent game activity for friends, but also identifies games by genre. The “recent games activity” section in Timeline currently only displays game achievements, but the new unit (pictured, right) adds high scores and a bookmarks section for most-played games. It’ll be interesting to see if the unit can also display friends’ comments or Likes on individual game stories.

Lastly, Facebook reminds developers that app profile pages will be discontinued on Feb. 1, which means all Likes and vanity URLs need to be migrated to an existing Facebook page before the change goes into effect.

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8 Responses to “Facebook tests ‘games only’ activity feed, might drop games ticker”

  1. Facebook tests ‘games only’ activity feed, might drop games ticker says:

    [...] Read the rest on our sister site, Inside Social Games. [...]

  2. Phillip Molly Malone says:

    Sounds Familiar, hmmmm….http://googleblog.blogspot.com.au/2011/08/games-in-google-fun-that-fits-your.html

  3. Facebook Might Remove Games Ticker And Introduce Games-only Activity Feed says:

    [...] Source &laquo Previous Post Tweet              [...]

  4. Facebook gives users option to hide Ticker says:

    [...] Currently Ticker includes many of the same stories that end up in News Feed, giving the feature little value (see image below). The social network found that the ticker on canvas app pages was not driving significant traffic to games or apps so it has removed it for now. [...]

  5. Zynga gains $1B in value one day after Facebook files for IPO says:

    [...] meanwhile, is trying to forge a stronger, more compelling games platform with improved discovery to offset rising costs to developers on its platform. Through Credits, Facebook takes a 30 percent [...]

  6. Facebook brings back games discovery module says:

    [...] when they cut off several viral channels. In a developer blog post on Monday, Facebook announced a few new ways it is promoting games on the platform, including a games-only activity feed and aggregate News Feed [...]

  7. Meet Zynga.com, also known as Zynga Direct, Z-Live and Zynga’s declaration of independence says:

    [...] discovery of new friend connections and a live app ticker for games activity (which is something Facebook recently disabled on canvas [...]

  8. Facebook’s games ticker drove more referrals to The Sims Social than any other viral tool says:

    [...] Conference in San Francisco, EA Playfish Creative Director Ray Mazza revealed that Facebook’s now-deactivated games ticker drove 93 percent of the early referral traffic for The Sims [...]

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