Facebook tests ‘games only’ activity feed, might drop games ticker
Facebook is testing a games-only activity feed that groups all friends’ game stories in one place. The social network is also considering scrapping the games-only ticker that appears along side canvas apps.
As detailed on the developer blog, the new games-only activity feed is actually a sub-menu option under the apps and games dashboard called “Friend Activity.” When selected, the view condenses all friends’ game stories into one feed organized by most recent stories first. This effectively creates a one-stop destination for games on Facebook — which is something the social network has tried to avoid in the past even as Google+’s rival games platform embraces it.
Meanwhile, Facebook is deciding whether or not to keep the games activity ticker. The blog reports that the feature hasn’t been a significant driver of traffic and that Facebook is looking into other options “improve and simplify” the games experience. Games bookmarks are here to stay for the time being, however, as Facebook reports they do drive significant traffic and re-engagement. Both features have been updated several times since launching over the summer.
Other discovery features announced include the News Feed and Timeline units we’ve seen this month, both of which play into the theme of social discovery. The current unit that appears for games in News Feed not only shows recent game activity for friends, but also identifies games by genre. The “recent games activity” section in Timeline currently only displays game achievements, but the new unit (pictured, right) adds high scores and a bookmarks section for most-played games. It’ll be interesting to see if the unit can also display friends’ comments or Likes on individual game stories.
Lastly, Facebook reminds developers that app profile pages will be discontinued on Feb. 1, which means all Likes and vanity URLs need to be migrated to an existing Facebook page before the change goes into effect.