Facebook game categories make it easier to identify games, but not to find them

Facebook now displays genre categories below game names in News Feed stories.

The change is mostly a cosmetic one as there is no way to view Facebook games by category. Even so, just seeing the word “Puzzle” below a game may help users navigate toward new games that they have a higher chance of liking because they know what to expect from it.

Game genres are a tough subject for some game developers as some descriptions are too broad to accurately target a game at its intended audience. For example, in the screen above, both CastleVille and Zoo World are tagged as “Simulation” — but the two games play very differently, to the point where it might make more sense to call the former a role-playing game and the latter a simulation. Another challenge is that some games fall under more than one genre; like how Zuma Blitz is both an arcade game (because it’s based on speed of reaction) and a puzzle game (because players have to match colors).

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4 Responses to “Facebook game categories make it easier to identify games, but not to find them”

  1. Facebook Roundup: EU Privacy, economic impact, games, Google, security, more says:

    [...] ads game categories to News Feed –  Facebook now displays the genre category below game names and stories in News Feed stories. As we reported on Inside [...]

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    [...] discovery features announced include the news feed and Timeline units we’ve seen this month. Facebook also reminds developers that app profile pages will be discontinued on Feb. 1, which [...]

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    [...] we’ve seen the company recently identifying games by genre to encourage users to click over to them, it has not done so in the latest version of the Discover [...]

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    [...] a 60 percent increase in new users installing games by clicking on feed stories since launching an aggregate “playing” story. Now it hopes to drive additional traffic through scores and achievements posts. Examples of the [...]

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