Caesars Interactive Entertainment launches its own casino game after Slotomania buy

Caesars Interactive Entertainment, Inc. — which bought Slotomania developer Playtika last year — officially launched its own Facebook game this week with Caesars Casino, a gambling sim that offers video slots, blackjack and roulette.

Compared to DoubleDown Casino, its nearest competitor in the casino game genre, Caesars Casino takes a less dynamic approach to presenting the individual casino games. Players view the board or table from a forward-facing perspective and there’s limited animation or sound effects accompanying the actions of dealing cards or spinning roulette wheels. In lobby areas, the presentation style is reversed with Caesars depicting cartoon avatar dealers and DoubleDown using semi-realistic depictions of casino interiors. Caesars Casino also doesn’t appear to have any socialization options between players — although this feature is probably in development along with additional casino games and likely a forthcoming tournament system.

While it’s still early days for Caesars, the casino genre is heating up on Facebook with both social game developers and casino companies looking to cash in on the high engagement rates games like DoubleDown Casino, Bingo Blitz and Slotomania already enjoy. Though casino games span several different game types — card, chance, slots, etc. — most casino games offer three main features: the ability to win soft currency, tournament play against real or computer-controlled opponents, and at least some element of chance in daily bonus spins for additional soft currency. Of the games mentioned above, all three enjoy engagement rates well over 20 percent, which is higher than what most popular role-playing, pet sim or city-building normally games see on Facebook.

Another factor that makes casino games more appealing is the probability that Facebook will allow real money gambling sometime in the near future in regions where the practice is legal. Social games with a preexisting audience will be quicker to take advantage of the decision when and if Facebook makes it, which may have been a key motivation for gambling machine giant IGT’s purchase of DoubleDown Interactive earlier this month.

You can track Caesars Casino’s progress on Facebook with AppData, our traffic tracking service for social games and developers.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

3 Responses to “Caesars Interactive Entertainment launches its own casino game after Slotomania buy”

  1. Inside Social Games · Social gaming news roundup: Zynga, MegaZebra and Japan says:

    [...] Zynga moves towards online gambling – Zynga has confirmed what many already suspected, telling All Things D that it looking into real money gambling. The company is currently is undertaking “active conversations with potential partners to better understand and explore this new opportunity.” While Facebook does not currently allow real-money gambling on its platform yet, the company will soon in regions were it is legal. [...]

  2. william jungman says:

    Your game Invasion from outerspace is froze my winnings twice once for 15000 with the scatter ships no payment .Then after refreshing and losing it I was playing agin for 75000 a spin and agian the spaceships came up and nothing still blinking and not paying have been waiting to see if it reboots it self and now for an hour nothing please check into this and compensate my tokens even though its just a game its the princeable of the matter thank you

  3. Celia says:

    I have never known a company that does not take responsibility for errors in there machines especially when they are charging for the coins. You never get replies for problems especially when you have just lost millions from betting high and the bonus rounds FREEZE. If your going to charge, you should have people that are going to look into our problems and credit our coins back. This is a game that should have advertised ” Enter at your own risk, we do not care if your not enjoying this site, we just want your money “

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us