ISA Preview: Monetizing Social Games on Facebook, Today and Tomorrow
February 8 – 9, 2012 | San Francisco
The clock is ticking and Inside Social Apps 2012 is just a month away. Over the next few weeks, we’re taking a closer look at our event program, speaker lineup, and the issues that will be in the spotlight on February 8 and 9.
Monetizing Social Games on Facebook: Today and Tomorrow
Inside Network’s managing editor and social games lead writer AJ Glasser talks to execs from Kixeye, Happy Elements, TrialPay and RockYou about about the new rules of monetization given Credits and the changing distribution landscape.
AJ shares comments on this panel:
Now that Facebook Credits are mandatory across all social games on the platform, developers have to get creative with revenue streams to maximize profit.
For some developers like panelists Kixeye and Happy Elements, this is about game types and virtual goods — how best to convince players that they need to spend more because it makes the game more rewarding.
For others like RockYou and monetization service provider TrialPay, success will about how to integrate ad platforms or brand partnerships that allow developers to monetize users beyond virtual goods. The wrong choice for the wrong game can lead to dramatic consequences for developers, so we’ll also be covering hidden pitfalls during this panel.
Early registration pricing is $499 and effective through January 19th — go ahead and register now!
We’re excited to present the following 44 confirmed speakers at Inside Social Apps 2012:
Founder and CEO, wooga
GM European Studios, EA / Playfish
GM, Zynga With Friends
Co-founder and CEO, Kabam
Senior Vice President, Social Games, Disney Interactive Media Group
Executive Vice President, EA Interactive
EVP Worldwide Publishing, PopCap
Chairman and CEO, Kixeye
Director of Product Management, Facebook
Director of Engineering, Facebook
Product Manager, Facebook
Engineering Director, Google+
CEO, 6waves Lolapps
COO & Game Designer, Loot Drop
Chief Scientist, Vostu
CEO and Co-Founder, Kontagent
Co-founder, Funzio; Founder, Storm8
CEO, Gaia Interactive
Managing Director, Mayfield Fund
Creative Director, CastleVille, Zynga
CEO, Happy Elements
VP Marketing, Social Games, GREE
Founder and CEO, Hearsay Labs
Founder and CEO, Red Robot Labs
Co-founder & CEO, Pocket Gems
Co-Founder, Playdom, and Investor
Co-founder and CEO, Gameview Studios
Co-founder and CEO, Bionic Panda Games
Founder, Karma Science
Co-founder and CEO, TinyCo
Managing Director, Crossover Technologies
Head of App Dev. Sales, AdMob
Co-Founder and CPO, TrialPay
VP of Digital Media, Starz
Co-founder and VP of Product, Ifeelgoods
Senior Analyst – Video Games & China Internet, Lazard Capital Markets
VP Marketing, Flurry
CEO & Co-founder, AdParlor
Founder & CEO, Fiksu
President & CEO, TapJoy
SVP, Buddy Media
CEO, TBG Digital
Our limited $499 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until January 19th.
Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.
About Inside Social Apps
Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.
Early registration tickets are available at $499 through January 19th. Past events have sold out in advance, so we strongly encourage you to register now.
From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!