February 8 – 9, 2012 | San Francisco

The clock is ticking and Inside Social Apps 2012 is just a month away. Over the next few weeks, we’re taking a closer look at our event program, speaker lineup, and the issues that will be in the spotlight on February 8 and 9.

Monetizing Social Games on Facebook: Today and Tomorrow

Inside Network’s managing editor and social games lead writer AJ Glasser talks to execs from Kixeye, Happy Elements, TrialPay and RockYou about about the new rules of monetization given Credits and the changing distribution landscape.

AJ shares comments on this panel:

Now that Facebook Credits are mandatory across all social games on the platform, developers have to get creative with revenue streams to maximize profit.

For some developers like panelists Kixeye and Happy Elements, this is about game types and virtual goods — how best to convince players that they need to spend more because it makes the game more rewarding.

For others like RockYou and monetization service provider TrialPay, success will about how to integrate ad platforms or brand partnerships that allow developers to monetize users beyond virtual goods. The wrong choice for the wrong game can lead to dramatic consequences for developers, so we’ll also be covering hidden pitfalls during this panel.

View the full agenda here.

Register

Early registration pricing is $499 and effective through January 19th — go ahead and register now!

Who’s Speaking?

We’re excited to present the following 44 confirmed speakers at Inside Social Apps 2012:

	Jens Begemann Founder and CEO, wooga		John Earner GM European Studios, EA / Playfish
	Paul Bettner GM, Zynga With Friends		Kevin Chou Co-founder and CEO, Kabam
	John Spinale Senior Vice President, Social Games, Disney Interactive Media Group		Barry Cottle Executive Vice President, EA Interactive
	Dennis Ryan EVP Worldwide Publishing, PopCap		Will Harbin Chairman and CEO, Kixeye
	Carl Sjogreen Director of Product Management, Facebook		Cory Ondrejka Director of Engineering, Facebook
	Russ Heddleston Product Manager, Facebook		David Glazer Engineering Director, Google+
	Arjun Sethi CEO, 6waves Lolapps		Brenda Garno COO & Game Designer, Loot Drop
	Mario Schlosser Chief Scientist, Vostu		Jeff Tseng CEO and Co-Founder, Kontagent
	Anil Dharni Co-founder, Funzio; Founder, Storm8		Mike Sego CEO, Gaia Interactive
	Tim Chang Managing Director, Mayfield Fund		Bill Jackson Creative Director, CastleVille, Zynga
	Haining Wang CEO, Happy Elements		Sho Masuda VP Marketing, Social Games, GREE
	Clara Shih Founder and CEO, Hearsay Labs		Mike Ouye Founder and CEO, Red Robot Labs
	Daniel Terry Co-founder & CEO, Pocket Gems		Perry Tam CEO, Storm8
	Rick Thompson Co-Founder, Playdom, and Investor		Riz Virk Co-founder and CEO, Gameview Studios
	Charles Hudson Co-founder and CEO, Bionic Panda Games		Lee Linden Founder, Karma Science
	Suleman Ali Co-founder and CEO, TinyCo		Eric Goldberg Managing Director, Crossover Technologies
	Clay Kellogg Head of App Dev. Sales, AdMob		Terry Angelos Co-Founder and CPO, TrialPay
	David Katz VP of Digital Media, Starz		Suchit Dash Co-founder and VP of Product, Ifeelgoods
	Atul Bagga Senior Analyst – Video Games & China Internet, Lazard Capital Markets		Peter Farago VP Marketing, Flurry
	Hussein Fazal CEO & Co-founder, AdParlor		Micah Adler Founder & CEO, Fiksu
	Mihir Shah President & CEO, TapJoy		Lisa Marino CEO, RockYou
	Carla Bourque SVP, Buddy Media		Simon Mansell CEO, TBG Digital

Registration

Our limited $499 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until January 19th.

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Registration

Early registration tickets are available at $499 through January 19th. Past events have sold out in advance, so we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!