Caesars Now Completely Owns Playtika

Israeli social game developer Playtika is now completely owned by U.S. casino giant Caesars Entertainment Corporation, according to a report from Globes filed late last week.

The Slotomania developer raised some eyebrows back in May when it was quietly announced that Caesars (via its Harrah’s casino brand) had purchased 51% of the company for up to $90 million. We couldn’t get the developer to comment for the record at the time, but this week’s report reveals that the partial acquisition contained a an option to acquire the balance of shares within two years — which Caesars has apparently taken advantage of just seven months later. Globes cites an unnamed source that puts the current value of Playtika shares slightly higher than what Caesars paid the first time.

Since that time, Playtika has kept Slotomania growing at a steady pace and recently released an iOS version. A Chinese language version of the game launched in April, but hasn’t seen as much traction. Playtika’s other game franchise, Farkle Pro, has been in steady decline since about October. According to our AppData traffic tracking service, the developer enjoys 5.8 million monthly active users and 1.68 million daily active users across all its Facebook apps.

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11 Responses to “Caesars Now Completely Owns Playtika”

  1. The Red Jaguar says:

    Just a minor point, but the title is misspelled, Caesars has a before e and no apostrophe, as correctly written in the first paragraph (and available on the company website).

  2. AJ Glasser says:

    Cheers.

  3. Inside Social Games · Caesars Interactive Entertainment launches its own casino game after Slotomania buy says:

    [...] Interactive Entertainment, Inc. — which bought Slotomania developer Playtika last year — officially launched its own Facebook game this week with Caesars Casino, a gambling sim [...]

  4. Caesars Interactive Entertainment: ‘We expect to be No. 1 in casino games on social and mobile’ says:

    [...] Francisco this week. The online gambling giant hit the ground running on Facebook and mobile with its 2011 Playtika acquisition and a branded Facebook casino game, but it still has a ways to go toward leading the [...]

  5. The Colliding Worlds of Real and Virtual Casinos – Kontagent Kaleidoscope says:

    [...] social hooks needed to increase virality in order to make hit online games. (A sign of the times: Caesars acquired Playtika last [...]

  6. What social games can learn from real money gaming says:

    [...] game is worth to an online gambling or land-based casino company. Caesars Entertainment spent $90 million on Slotomania developer Playtika while IGT spent $500 million on DoubleDown Interactive — and Slotomania was the larger game. [...]

  7. Videogames + Gambling: Super Monetizzazione says:

    [...] Caesars acquista Playtika per una cifra vicina ai $200 milioni [...]

  8. Social Casino Intelligence Power 25 Summit | Carlos Blanco says:

    [...] evento se produce en el contexto de las importantisimas adquisiciones de DoubleDown por IGT y de Playtica por Caesars.  Los organizadores valoran el potencial de Akamon sobre todo al estar concentrado en un mercado [...]

  9. Gamer Technology Law Conference: Online Gambling – “Legalization is happening NOW!” | Online.Spiele.Recht says:

    [...] weiteres Beispiel ist der Kauf der israelischen Firma Playtika durch Caesars Entertainment. Auch Playtika betrieb zwei Social Games – Slotomania und Farke mit mehr als 10 Millionen [...]

  10. Caesars Interactive Entertainment acquires Bingo Blitz says:

    [...] Caesars Interactive buys Bingo Blitz developer Buffalo Studios about a year after buying Slotomania developer Playtika. [...]

  11. Caesars Interactive compra Buffalo Studios | Carlos Blanco says:

    [...] Games una nueva adquisición de Buffalo Studios por parte de Caesars Interactive. Hace unos meses Caesars ya compró el 51% de Playtica por 90 millones de US$. Todavía no es oficial la cifra de la transacción, pero los rumores de la industría indican que [...]

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