Zynga Experimenting with Cross-Promotion from Game Inboxes

Zynga is experimenting with a new type of cross-promotion that uses in-game mailbox messages to redirect users to other Zynga games where they have pending notifications or requests.

As seen in CastleVille, the new feature generates inbox messages for other game requests under a heading called Zynga Game Requests. The inbox message clearly indicates that it’s for a game other than the one the user is currently playing through a logo and the name of the game in bold text. Additionally, the button that allows users to interact with the message reads, “Go Accept,” indicating to the user that they will leave the game they are currently viewing to go into another game.

Note that the inbox automatically appears in most games right as the user enters the game. It can also be accessed from a menu bar somewhere on the canvas page.

It’ll be interesting to see how users react to the cross-promotion as many probably click buttons on inbox notifications and requests without reading the text. In games where an inbox item is cleared from the list as soon as the user interacts with it — like in CastleVille — users are probably even less likely to understand that they’re being taken out of the game they came to play and led to a different game.

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “Zynga Experimenting with Cross-Promotion from Game Inboxes”

  1. Jette Soelvsten Joergensen says:

    I think the above is a very good help in receiving gifts – I use it daily.

    However, PioneerTrail is included, when will it be? I ask because I have great problems with my inbox and therfore miss a lot of gifts (including a lot of lunch and dinner).

    Regards Jette

  2. Jette Soelvsten Joergensen says:

    As to the above comment: I forgot a “not” – PioneerTrail is not included … :o)

interested in advertising with inside social games?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY


County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us