EA Playfish After The Sims Social: Risk, Mobile, and Sims Expansions

Now that The Sims Social has reached maturity on Facebook, EA Playfish can move on to the next game in its release schedule — Risk: Factions. The developer is also still finding its footing in mobile and planning for a Sims Social expansion in the near future.

Risk: Factions was originally planned for a fall release, but it was delayed while EA Playfish experimented with adding new features. Akiko Abe, public relations manager, tells us that the game could be held back until after the Christmas holiday if EA believes that fewer people will be playing social games during the break. The game differs from EA Playfish’s previous board game adaptation, Monopoly Millionaires, in that it’s an adaptation of an Xbox Live/PlayStation Network/Steam download property. This means that Risk: Factions’ design will likely come down somewhere between the menu-driven interface of Monopoly Millionaires and the vibrant animation of The Sims Social. Depending on how the actual board game itself is translated into the gameplay, the potential audience for Risk: Factions could be more niche than the broad spread of players attracted to The Sims Social.

Meanwhile on mobile, EA Playfish had a hit and miss experience in bringing two of its established Facebook brands to iOS this year. The hit was Restaurant City, where the one-to-one translation of restaurant management adapted well to the mobile interface in Restaurant City: Gourmet Edition. The game is currently one of EA’s top 10 most popular iOS apps across all 100 of its games, and it ranks at No.168 in the App Store’s Top Free Apps. The miss is Pet Society: Vacation, which will shut down in December due to a lack of players. As Abe says and the farewell post alludes to, the Pet Society audience on Facebook just didn’t carry over to iOS in this case. Even so, Abe tells us that EA Playfish will continue to find its footing in mobile.

Lastly, EA Playfish is mindful of extending the life of The Sims Social on Facebook through expansions. Far from holiday content updates or light gameplay tweaks available through new purchasable items, EA Playfish is aware that Sims fans are expecting almost completely new gameplay additions on the order of those we see in the PC franchise — pets, romance, new locations, etc. Abe tells us the developer isn’t ready to talk specifics yet but that we can expect to see Sims Social getting its first expansion “very soon.”

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

One Response to “EA Playfish After The Sims Social: Risk, Mobile, and Sims Expansions”

  1. Inside Social Games · New Sims 3 PC Expansion Builds on The Sims Social’s Facebook Experience says:

    [...] for content flowing in the other direction, we have been told to expect large-scale expansion for The Sims Social in 2012. As to what form these might take, we [...]

interested in advertising with inside social games?

Social Media Jobs
of the Day

Web Developer

Lincoln Center for the Performing Arts
New York, NY

Senior Manager Social Media

Discovery Communications
New York, NY

Marketing Services Manager

McMurry/TMG
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.