EA to Acquire KlickNation as it Moves Into Core Gaming on Facebook

Electronic Arts may announce tomorrow that it has bought Age of Champions developer KlickNation, according to sources familiar with the matter. The terms of the deal will likely not be disclosed. KlickNation has around 70 employees and has at least one angel investor, Robert Simon of Ariva Partners.

KlickNation would add a core gamer-focused studio to the two social gaming ones the company currently has in Dragon Age Legends developer EA2D and Playfish. These two studios mainly produce social games related to EA’s existing franchises like Dragon Age, The Sims and FIFA. Playfish also maintains the original intellectual property it created like Restaurant City before it was bought in 2009 for $300 million in cash and stock plus $100 million in earnouts.

In acquiring KlickNation, EA could be entering the emerging core gamer market on Facebook, which is currently dominated by strategy combat games like Kixeye’s Backyard Monsters and IGG’s Galaxy Online 2. CrowdStar and RockYou recently joined this market with their own strategy combat titles released in the last three months.

KlickNation is a relatively small developer compared to other studios producing core strategy games. According to our AppData traffic tracking service, the developer at one point enjoyed 1.3 million monthly active users, and saw around 150,000 daily active users at its peak. Today, the developer sees 395,441 monthly active users and 49,022 daily active users. In the last month, all of its major games — including its newest game, Six Gun Galaxy — have flattened in monthly and daily actives, a sign that KlickNation may be preparing to sunset the games after the acquisition is announced in the same way that DNA Games did when bought by Zynga.

AJ Glasser contributed to this story.

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6 Responses to “EA to Acquire KlickNation as it Moves Into Core Gaming on Facebook”

  1. EA to acquire social developer Klicknation | TRTheory says:

    [...] Source: Inside Social Games via EDGE Tags: acquire, ea, klicknation [...]

  2. Inside Social Games · Confirmed: EA Acquires KlickNation For BioWare Label says:

    [...] Arts acquired KlickNation to beef up its RPG games on social networks, as we reported yesterday. The Sacramento, Calif.-based company will become part of BioWare’s social gaming [...]

  3. Role Play Character: Skelanimal says:

    I see that Superhero City was not mentioned. While certain game improvements would invite new and old users back, it is an awesome game! It’s my Facebook crack addiction!

    Serious… I go crazy when I can’t log on and get my Superhero City fix, whether it be PvP fighting events, Leagues Wars, Forum or Role Playing. I don’t work for KN, just seriously enjoy the game.

  4. Role Play Character: Skelanimal says:

    It’s official!

    http://www.reuters.com/article/2011/12/01/idUS234947+01-Dec-2011+BW20111201

  5. Rumour – EA to acquire Superhero City developer KlickNation | VG247 says:

    [...] to Inside Social Games‘ sources, EA is set to announce tomorrow its acquisition of KlickNation. The social games [...]

  6. EA Adds Social Game Studio For Hardcore Players With KlickNation Acquisition | TechCrunch says:

    [...] Arts has bought social game developer KlickNation, and is turning it into a studio within BioWare, its role-playing [...]

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