CrowdStar Announces Global Ambitions, It Girl Goes to Asia on NHN

It Girl developer Crowdstar announced a global aspiration today titled “Project Trident” that will spread the company’s top Facebook and mobile game franchises to international networks.

The first part of the project is It Girl and Top Girl’s migration to Asia via South Korean games portal operator NHN. The “Girl” franchise will start out in Japan on NHN’s affiliate there before in theory migrating to South Korea and China. NHN’s largest games portal, Hangame, claims to be the largest in South Korea with 24 million registered uses and 240,000 concurrent users at its peak traffic.

Meanwhile on Facebook and mobile in western markets, Crowdstar is preparing to augment its games library with eight new game launches before the end of Q4 — one of which is due to launch this weekend. Currently, the “Girl” franchise is Crowdstar’s leader at 3.3 million monthly active users and 280,000 daily active users on Facebook and over 4 million downloads of the mobile game. The developer says it expects its mobile revenues to account for half the company’s overall revenue this year.

According to the press release announcing Project Trident, the Girl franchise enjoys close to 8 million MAU and 1 million DAU across Facebook, mobile, and global. For Facebook’s part, It Girl has been in decline for the past two to three months across MAU and DAU — reflecting an almost 47% drop in DAU for the past 30 days alone. As for MAU, it was already in a gradual decline before Facebook changed its accounting practices for active users on October 14.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside social games?

Social Media Jobs
of the Day

Digital Strategist

RF|Binder
New York, NY

Managing Editor, Pediatric News

Frontline Medical Communications Inc.
Rockville, MD

Community Manager

National Center for Learning Disabilities
New York, NY

Social Media Manager, Epicurious

Conde Nast
New York, NY

Creative Content Maker & Technologist

socialdeviant
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us