Zynga Announces Zynga Direct, a Social-Mobile Network Enabled With Facebook Connect

Zynga CEO Mark Pincus announced a service called Zynga Direct today that seems to be the final form of the long-rumored ZLive platform.

ZLive was first reported more than a year ago and at the time was seen as a direct threat to Facebook’s games ecosystem, if indeed the platform allowed Facebook players to play Zynga games without Facebook. At that time, Zynga was also struggling with Facebook’s evolving platform requirements and Credits integration. Now, however, the market has changed and Credits are fully integrated in the Facebook platform across all games. In present conditions, Zynga Direct comes across more as a social club for Zynga gamers than a game-oriented Facebook alternative.

As Pincus explains: “We’re building a platform for play. For us it’s a platform. We’re not trying to be the company that’s trying to make the next hit game. We’re trying to have this experience make up a platform for play. Similar to what Facebook’s doing, but at a game level.”

Pincus put off the technical explanation for later on in the event. He did say that Zynga Direct is the deepest possible integration of Facebook Connect, and made a point of calling Facebook a launch partner of the platform, much as Zynga was Facebook’s launch partner for its mobile platform launched yesterday.

UPDATE: Zynga’s COO John Schappert announced what seems to be a separate product called Project Z, which is a web-based social network for Zynga players. It’s not live yet, but you can reserve a “Ztag” virtual identity here. It is also a Facebook Connect-enabled network.

UPDATE 2: Ah, it’s not a separate thing. Project Z is Zynga Direct. Both names are probably working titles only as the service isn’t live.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

2 Responses to “Zynga Announces Zynga Direct, a Social-Mobile Network Enabled With Facebook Connect”

  1. Live-Blogging the Zynga Unleashed Press Event: 10 New Products says:

    [...] or sequel titles on Facebook, HTML5 games that use Facebook’s new mobile platform, and the introduction of Project Z, aka Zynga Direct, formerly known as Zynga Live — a Facebook Connect-based gaming platform [...]

  2. Inside Social Games · Nival Invests in HTML5 Proficient Bytex to Fuel Pivot into Mobile, Social Gaming says:

    [...] Nival’s long term game development goals and puts the developer in a space currently occupied by Zynga, Wooga and OMGPOP, which each have HTML5 games running on Facebook’s mobile [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Manager at Idealist

Idealist
New York, NY

Digital Marketing Specialist

American Bar Association
Chicago, IL

Digital Analytics Specialist

Pew Research Center
Washington, DC

Director of Digital Strategy

Beauty Public Relations Agency
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us