Open Graph Exposes Specific Social Game Activities to Non-Gamers

Facebook’s updates to Open Graph now expose social game activities from the app ticker to a Facebook-wide live ticker for an increase in viral discovery.

As of today, all Facebook users — whether they play social games or not — will see a live app ticker on the right side of the Facebook home screen. This ticker is similar to the live app ticker that players can see on the Canvas page when accessing a social game. The Facebook ticker will display “a lightweight stream of everything that’s going on around you,” according to CEO Mark Zuckerberg. This includes social game activities.

An interesting feature of the games activity surfaced in the live ticker is that the games stories appear to be for specific in-game actions. This is possible, Zuckerberg says, because every piece of content in Open Graph has a picture associated with it.

The example displayed at F8 shows a games story from Zynga’s Words With Friends that names the friends playing the game and the specific word a friend played in that game. A non-player clicking on that story can view their friends’ Words With Friends game board and for there, potentially convert to player by starting up a new game.

Despite cutting back on virality of social games a year ago, this segment of Facebook is still the biggest feature of the Facebook platform. By dialing back up the virality with Open Graph and the recent Canvas updates, socials games are only going to get bigger.

Follow updates from f8 on our liveblog.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

2 Responses to “Open Graph Exposes Specific Social Game Activities to Non-Gamers”

  1. This Week’s Headlines From Across Inside Network says:

    [...] Open Graph Exposes Specific Social Game Activities to Non-Gamers [...]

  2. Inside Facebook · ‘Tis the Season: Facebook Planning Political and Social Gaming Hackathons in 2 Weeks says:

    [...] Facebook’s Social Games Hack costs $25 and will feature prizes for the “best apps” chosen at the end of the day. Facebook says the event will focus on sharing best practices for social discovery and implementing Open Graph features. In general, game developers are just starting to adopt some new features, like high score achievements, that surface game activity in the site-wide Ticker. [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Digital Content Promotion Coordinator

The Dallas Morning News
Dallas, TX

Social Media Coordinator

Northside Media Group - Brooklyn Magazine
Brooklyn, NY

Social Media Manager

National Center for Learning Disabilities
New York, NY

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us