RockYou, Peak Games Partner to Bring Zoo World 2 to Turkey, Middle East, North Africa
RockYou launched its sequel to 2009’s Zoo World on Facebook earlier this summer. The game runs on the same app ID as the original, making it somewhat difficult to nail down the exact number of new incoming players. Our AppData traffic tracking service, however, shows an over 400% increase in monthly active users and over 100% increase in daily active users for the ID between the game’s launch-date and its present-day levels.
During that time period, RockYou CEO Lisa Marino told us that the company was experimenting with a new ad platform that we could expect to see added to Zoo World 2 before the end of August. In the last seven days, the sequel’s growth has slowed down somewhat, knocking it off our weekly rankings of fastest-growing games by MAU and DAU. With Zoo World 2 coming to a new audience in localized versions for Turkey and the Middle East and North Africa (a.k.a. the MENA region), we expect to have a better picture of who plays the game, given that the localized versions will run on their own app IDs.
Peak Games established itself as a leading developer and publisher for the region with in-house games like Okey and publishing partners like TheBroth. The company secured a $5 million first round of funding back in May. Part of Peak Games’ success has been in focusing on games that provide a level of socialization in-game that players cannot get in their day-to-day life due to social norms. This is what drives the engagement in card games like Okey and other board game titles developed or published by Peak Games. Even so, TheBroth’s Peak Games-published farming sim, Komşu Çiftlik, enjoys roughly the same amount of traffic as Okey. It’ll be interesting to see if Zoo World 2 has a similar experience. The press release announcing the partnership says that the localized versions of Zoo World 2 will contain “culturally specific enhancements.”
Read our review of Zoo World 2 here.