Monster Fusion Brings a Twist to the Facebook Collection Genre

Monster Fusion is a monster collection role-playing game developed by Headlock, Inc. of Japan and published by Tetris Online. This is the third Japanese style RPG game that Tetris Online has published on Facebook after Lost Trails and Monster Fantasy. Monster Fusion launched in June and first made our list of top 20 emerging Facebook games in late July.

According to our data tracking service AppData, Monster Fusion currently has over 314,809 monthly active users and over 39,993 daily active users.

In Monster Fusion, players create monsters by paying soft currency for Gacha machines that generate different types of monster depending on machine type. The machine types range from silver, gold and platinum; the monster types are common, uncommon and rare. Each machine has the chance to produce higher level monsters. With up to a team of three monsters, players can participate in quests by paying quest points or combat by paying battle points.

There are three types of quests: Job, Story, and Battle. Note that a Battle Quest is separate from the Battle multiplayer mode that requires the use of battle points. Job consists of pressing an action button to complete a task while Story has the player meeting various characters and types of monsters as part of a narrative. Battle quests are scenarios where the computer pits your team of monsters against another team in a combat simulation.

The Battle mode differs from the Battle Quests by pitting players against one another. Like the quest version, the only actual action a player takes during battle is selecting an opponent. There are currently no penalties for losing a Battle.

The “fusion” part of Monster Fusion is a distinguishing feature of the game. Players complete the process by first selecting a base monster, then a secondary monster and a fusion material obtained through gameplay or purchase. Once all components are selected, the fusion process produces a new monster that improves on the base monsters’ attributes.

Outside the quests, combat and fusion, players create an avatar and monsters that roam around a virtual “ranch.” Players are free to decorate the ranch, but they must also clean it and feed the monsters as gameplay objectives. Visiting other players’ ranches is the primary form of social feature in Monster Fusion; the game rewards players with premium currency for a first-time visit to a friend’s ranch for the first 10 friends a player visits.

The game monetizes through the sale of its premium currency, Monster Coins, which can be used to buy the platinum Gacha machine along with monster food, monster tricks, soft currency, and other items. With the exception of the platinum Gacha machine, most items can be bought with the game’s soft currency, gold. Note that the game’s first-time visit Monster Coins bonus is currently set to five and that using the platinum Gacha costs 50 Monster Coins — meaning players can only gain one monster from a platinum Gacha machine without spending Facebook Credits on Monster Coins.

Publisher Tetris Online tells ISG that it will continue to work with developer Headlock on improving the game’s social features and overall experience.

“The social component is obviously also a very important part of the game, so we’re exploring new ways to exploit the competitive elements,” Said Casey Pelkey, VP of Marketing for Tetris Online. Localization for other social networks and platforms is also part of the long term growth plan.

Interested readers can follow the progress of Monster Fusion with AppData, our traffic tracking application for social games and developers.

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

2 Responses to “Monster Fusion Brings a Twist to the Facebook Collection Genre”

  1. Inside Social Games · Inside Social Games’ 2011 Facebook Game Reviews Roundup says:

    [...] Monster Fusion Brings a Twist to the Facebook Collection Genre [...]

  2. Hidden Chronicles finds the top of this week’s list of fastest-growing Facebook games by MAU says:

    [...] Monster Fusion [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Communications Coordinator

National Science Teachers Association
Arlington, VA

Social Media Coordinator (Part Time)

Stanton Carpet
Syosset, NY

Social Media Manager

Aeon Media
San Francisco, CA

Director of Communications

Coin Center
Washington, DC

Digital Strategies Coordinator

IslandWood
Bainbridge Island, WA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us