MapleStory Adventures Launches on Facebook Today

Having been in the works for many months, MapleStory: Adventures is Nexon America’s foray into the social game space and it takes its most famous online property the massively-multiplayer online role-playing game MapleStory to the Facebook platform.

MapleStory: Adventures is in the process of being entered into our traffic tracking service, AppData. Facebook currently lists the game as having 84,728 monthly active users as of the end of the game’s closed beta period.

The game on Facebook is not an MMOG but a regular RPG. Players receive quests and kill creatures to gain experience points and equipment for their characters. The game is a 2-D platformer and looks and plays remarkably similarly to the MapleStory MMOG, and players will recognize the MapleStory style characters, art and humor.

In place of synchronous play with friends as expected in MMOGs, MapleStory: Adventures allows players to hire their friends characters to party with them in an asynchronous manner. That is to say, the computer animates the characters rather than players behind a keyboard. Other social features include the usual gifting found in many other Facebook games, and the requirement for a certain number of friends in order to unlock portions of the game.

Players start off with a level one wizard or warrior and get sent off immediately to kill monsters, collecting experience points, coins, collectibles and equipment along the way, hiring friends as needed to defeat stronger boss monsters. All action is simple point-and-click, and an energy gauge restricts the amount of actions a player can perform in a certain amount of time. Players can refill the gauge with potions by waiting or consuming potions that can be purchased with soft currency, hard currency, or gifted by friends. Character customization is another big part of the MapleStory experience brought to MapleStory: Adventures. All equipment items have unique appearances and the better the equipment, the more fanciful and colorful it looks.

Maple Story: Adventures is live as of today with full monetization in place. During our session with the game during its closed beta, we observed that the developer means to monetize the energy gauge as well as the character customization. Additional monetization comes from virtual items like keys to open treasure chests and scrolls for skill improvements — though, like energy refills, these items can be gifted between friends.

At Casual Connect in Seattle, we spoke with Nexon Vice President of Business Development Won Il Sue about the developer’s goals for the title. Though Nexon has invested in social game developer A Bit Lucky, Sue says that MapleStory: Adventures is not in competition with the other studio. Rather, MapleStory: Adventures is a learning exercise for Nexon aimed at putting the MapleStory franchise in front of a larger audience. The end goal, says Sue, is to link the two games either through a coupon-driven cross-promotion or perhaps through a more complex tie on the back end.

“[A Bit Lucky] is not just a financial investment but a strategic investment,” Sue tells ISG. “We can help [the developer] bring their upcoming game to the Asian market. And we can learn from them [through Lucky Train].”

So far, Nexon has learned to keep MapleStory and MapleStory: Adventures as fundamentally independent products with elements that work to their respective native platforms (e.g. the energy gauge). Sue says Nexon will be especially interested in seeing how paid items in Adventures perform compared to how those same paid items perform in the original game. At this time, Nexon does not plan to bring all paid items from the original game to Adventures.

MapleStory: Adventures enters open beta today. Interested readers can follow its progress with AppData, our traffic tracking application for social games and developers.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

5 Responses to “MapleStory Adventures Launches on Facebook Today”

  1. La bulle des jeux sociaux n’en finit plus de gonfler | MarketingVirtuel.fr says:

    [...] avec l’un de ses titres-phares : Mapple Story (déjà disponible sur l’iPhone) : MapleStory Adventures Launches on Facebook Today ; Mapple Story sur FacebookDeNA, le géant japonais, qui a récemment racheté ngmoco vient de [...]

  2. Enjoy MapleStory Adventures on Facebook as a Social Game! says:

    [...] is, MapleStory Adventures is introduced as a social game on Facebook, which is a social network service that 500 millions in [...]

  3. leezheng says:

    iwant to play beascause this is a good game

  4. 김영재 says:

    ㅇㅇㅇ

  5. Exclusive: Nexon Brings KartRider to Facebook says:

    [...] a tentative start on Facebook that includes MapleStory Adventures, Zombie Misfits and Wonder Cruise, Korean free-to-play giant Nexon is ready to launch its popular [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us