Report: Zynga Filing for IPO This Week or Next Week

Zynga could be filing for its long-rumored initial public offering as early as this week or next week, AllThingsD reports. The article cites unnamed sources “close to the situation” as saying the company’s filing will reveal more “robust” valuation numbers than previously reported for the company’s speculated annual revenues.

A Zynga IPO this month would come as no surprise given both the company’s history of rapid growth and successful game launches on the Facebook platform (and long-standing speculation about an IPO). A recent filing shows that the FarmVille developer appears to be selling $490 million in Series C Preferred shares that had been slated to take place in early March, which would corroborate earlier reports that Zynga was raising $500 million in funding with a $10 billion valuation. AllThingsD reports that the valuation may be much higher when Zynga files with the Securities and Exchange Commission, citing the $9 billion valuation LinkedIn got at market despite having half that in valuation pre-IPO.

According to our social game traffic tracking service, AppData, Zynga currently enjoys 247 million monthly active users and 49 million users across all its Facebook apps and games. Its largest game, CityVille, accounts for over 30% of that traffic. An ISG tipster tells us that Zynga is about to launch a beta of its newest game on Facebook and that the title of the game may or may not be called Crime Nation.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

2 Responses to “Report: Zynga Filing for IPO This Week or Next Week”

  1. NextDigest Gaming – May 27, 2011 says:

    [...] Report: Zynga Filing for IPO This Week or Next Week By AJ Glasser, Inside Social Games [...]

  2. CNBC Report: Zynga to File IPO as Soon as Tomorrow, Will Raise up to $2B says:

    [...] many other reports in recent weeks, CNBC reporter Kate Kelly says that FarmVille developer Zynga is planning [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us