Playtika Acquired by Caesars Entertainment Casino Group for $80M to $90M

Slotomania developer Playtika was partially purchased by Harrah’s, a casino brand in the Caesars Entertainment Corporation, for between $80 million and $90 million. Harrah’s initially acquires 51% of the social game developer.

According to reports from Israeli media, the buy is “astonishing” because Playtika is a small social game developer without a positive cash flow while the Harrah’s brand is the first big United States casino chain to invest such a large sum of money in an Israeli online gaming start-up. Playtika was founded in late 2010 by Robert Antokol and Uri Shahak after raising a reported $1 million in funding from investors. The developer currently has 14 or 15 full time staff members in Israel with additional staff at a facility in the Ukraine.

On Facebook, Playtika has seen success with slot machine simulation Slotomania and with the recently launched Farkle Pro. According to our traffic tracking service, AppData, the developer enjoys 2.9 million monthly active users and 643,000 daily active users across all its Facebook games. Playtika reports it has 9 million total users worldwide across multiple social networks.

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21 Responses to “Playtika Acquired by Caesars Entertainment Casino Group for $80M to $90M”

  1. Joyplay says:

    Wow! the acquisitions market is on fire at the moment

  2. Tami says:

    Not a good business decision since one of the main reasons they purchased Playtika was for Slotomania which, since June 2nd, has not worked on facebook. It is located on a social network relying on friends in order to play the game, with free spins. The problem now is that the free spins don’t work for everyone and no one from Playtika is responding to their customers. I see no profit in bad customer service.

  3. Slotomania Sees Traffic Ressurgance on Facebook Following Playtika Acquisition says:

    [...] is a slot machine gambling simulation from developer Playtika, which was reportedly acquired in part by Harrah’s, a casino brand in the Caesars Entertainment Corporation. Launched in [...]

  4. angie says:

    dont waste your time or money playing…game continues to suffer from loading issues which ultimately result in lost coins with no refund. spent many $s playing and in past 2 days have emailed customer service asking for credit or refund 10X with absolutely no response.. i agree with tami, no profit in bad customer service. eventually their poor customer service and poor game play will be their own demise.

  5. Jim says:

    I am one of the many frustrated Slotmania players! I have sent numerous valid complaint related emails to the folks at Slotomania. Most are not replied to. The few that are almost always has a smug and snarky reply. I have spent close to $1,000.00 in the last 6 months to plat this “for amusement only” gaming site, but hear me when I say those rude bastards will NEVER see another penny from me again!
    Ironically, Slotomania has a discussion board associated with their gaming site on facebook…I urge the folks at Harrahs (which by the way, I’m one of your platinum card players!)to read the MANY COMPLAINTS posted on a daily basis by cash paying customers.
    I love Harrah’s properties, unfortunately I think this may end up being an aquisition that you will likely soon regret.

  6. George Baghdadi says:

    I insalled Playtika’s SlotoMania on my i-pad and bought some point: Now
    Slotomania is frozen and I get a smilling baby-face with folded hands on the screen. Please help me. Thanks and kind regards

    George Baghdadi
    Toronto, Canada
    Tel 416 335 5105

  7. Linda Hasenjager says:

    I have been trying for weeks to get someone to respond to complaints about the Slotomania game from Playtika, which I understand has been acquired by you. These developers have some serious issues with the game and will never respond to e-mails. I have lost millions due to their game freezing up, failure to pay coins that mysteriously disappear after you hit a bonus on their game, only to have game freeze up and you have to reboot computer. I would just like someone to contact me and tell me how they are going to reimburse me for all the coins they have stolen from my account and if this going to be a continuing issue so I know whether to quit now and tell all my friends what a bad decision it would be to play the game, or to tell them what an enjoyable time one could have if only they would fix their issues.

  8. AJ Glasser says:

    We have not acquired Slotomania.

  9. Inside Social Games · Ceasar’s Now Completely Owns Playtika says:

    [...] Slotomania developer raised some eyebrows back in May when it was quietly announced that Caesars (via its Harrah’s casino brand) had purchased 51% [...]

  10. Inside Social Games · 2011′s Social Game-Related Mergers & Acquisitions: Inside Social Games and AppData’s Performance Review says:

    [...] partially acquired by Caesars Entertainment Corporation through its Harrah’s casino brand in May — and then completely bought out in December. The total price of the acquisition is [...]

  11. Lori Cooley says:

    I have the same complaints as many of the others. At this point, Slotomania owes me 450 free spins ( 40 10 free spin gifts from friends and 50 free spins which were supposed to be a Christmas gift to players ) I get NOTHING but automated responses which are UNHELPFUL at best, and have virtually NOTHING to do with the issue. STEP UP CEASARS and FORCE Playtiks to respond in a meaningful manner to their players.

  12. DeanBeat: Game companies went on a $2.8B buying spree in 2011 | VentureBeat says:

    [...] Caesars Entertainment Casino Group bought 51 percent of social game developer Playtika for an estimated $40 – $50 million. May [...]

  13. Scott Hood says:

    I am thinking about filing a class action lawsuit against Harrahs because of multiple problems with Slotmania. If they sell me credits, then when I hit a BIG bonus it kicks me off, that’s fraud. If it only happened a few times, I could deal with it. It will pay all the small bonuses, then when it’s due for a large one I get kicked off. Anyone want to sign on with me?

  14. Scott Hood says:

    I also have been a loyal diamond member at Harrahs for years.

  15. ValerieCingel says:

    Slotomania’s new owners may be interested in contacting some of their loyal customers and keeping them instead of ignoring them like Playtica.I have been a loyal player doing what ever I have to do to have coins to play, going back and forth from my news feed collecting up tp 500 coin gifts left by my over 250 some friends for hrs, playing my free gifts and X1 bet, etc……just to have a cpl a $20k. ( which lasts a whopping 15min if your lucky) and when I am finally up to a x150 bet I get a multiple lined 4 bonus bonus game, and yes anyone who plays knows the potential payout for something like that is substantial…..and what happens……FROZEN…..are you kidding… I even have to go back to lobby open game again and oooh what appears, my bonus game behind my new screen….so I try to click on the 1st flower and nothing, of course, so I spin again to see what happens, & I GET 4 SCATTERS!!!! but guess what frozen……….so I finally get a chance to possibly win some money but I cant……its ridiculous, I even sent a screen captures of the overlapping screens and not a response….hope your customer service leaves a little more to be desired!!!!!!!!

  16. yvonne cathey says:

    I was thinking of a class action lawsuit for the last 6 months. I am so willing to join in. I have lots of screen shots, notes, witnesses and 10’s of thousands of emails sent to them. Feel free to contact me

  17. Up the Ante: Stay Ahead in Social and Mobile Casino Games – Kontagent Kaleidoscope says:

    [...] Gem Casino–these are only a few of the big new players on Facebook and mobile. Of course, Caesars, IGT and other land-based casino operators are now getting in on the action, and we expect to see [...]

  18. Social News Roundup: Zynga, Square Enix and Happy Treasure says:

    [...] percentage of Caesars Interactive  Entertainment, which launched Caesars Casino on Facebook after acquiring Slotomania developer Playtika. The deal is costing Rock Gaming $60.8 million and the company also has an option to “up the [...]

  19. Caesars Entertainment Forced to Sell World Series of Poker? says:

    [...] when online poker goes live later this year.  Playtika is a social media casino company that was acquired in May 2011 for about $85 [...]

  20. Phase 1: WTF Do I Know About Game Design? says:

    [...] seeing Draw Something get acquired for almost $200 Million, then Playtika for $80+ Million, then DoubleDown for $500 Million, I decided we had to get a piece of this pie. . [...]

  21. StartupBook » » European Companies Want to Capitalize on America’s Virtual Gambling Habit says:

    [...] moral grounds — for fear of children gambling. Others, like Caesars Entertainment – which purchased Playtika for $80 million in 2011 – are trying to gain a foothold in the burgeoning [...]

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