Zynga Acquires Casino City Dev DNA Games, Validates Rapid Iteration Approach

Casino CityZynga announced another acquisition this morning in the form of Casino City developer DNA Games. The developer retains its founder and CEO, Jonathan Lee, as General Manager and will begin development on new Zynga games.

DNA Games saw success on Facebook with its oldest game, Casino City, to the tune of 2.4 million monthly active users and 356,000 daily active users at the game’s peak in February of this year. The title is still one of the top casino games by traffic on Facebook despite slowing down in recently weeks. DNA’s newer games, Bar World and Slot City, haven’t seen as much success, but the former did perform well in December 2010 and the latter only just launched in early April of this year.

Where DNA Games seems to excel, and why Zynga is interested, seems to be the developer’s approach to A/B split testing and feature iteration. When we spoke to Jonathan Lee around the time Slot City launched, he explained the process by which DNA tracks the results of its feature split tests, noting that the developer tracked player behavior across gender and age demographics as well as region and time-of-day demographics. Zynga noted in its press release announcing the acquisition that it was impressed with DNA’s technology platform that allows for rapid iteration of new features.

This is Zynga’s 14th acquisition in the last 12 months. Three weeks ago, Zynga announced a talent acquisition of United Kingdom developer Wonderland Software to beef up Zynga’s mobile development. The future of DNA’s existing Facebook games is not immediately clear.

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11 Responses to “Zynga Acquires Casino City Dev DNA Games, Validates Rapid Iteration Approach”

  1. Имя мне — легион | inSocialplay — блог о социальных играх, социальных сетях и социальных медиа says:

    [...] мне — легион Компания Zynga объявила о покупке студии DNA Games, основанной в Сан-Франциско в 2009 [...]

  2. gilmore36 says:

    Where DNA Games seems to excel, and why Zynga is interested, seems to be the developer

  3. James Herbert says:

    Please Keep Casino City On Facebook millions of Members will be Angry an Me To… If its Off after July 8th I will Never play Zynga Games again And remove Zynga from My FB

    Regards

  4. Celia J Adams says:

    Absolutely upset that you are choosing to shut down the most popular game of the DNA Games that you resently acquired. Can not and will not choose to play anymore Zynga games for fear the same thing will happen. There is a lot of competition for gaming out there and you may even own more than we know, or change your name to hide your shame after the response to this really stupid move….but as for me, if you don’t have a change of heart and let me keep Castno City…..I am spreading a large dislike for your present and future games.

  5. Yum Lin says:

    if zynga aquired the casino city game why not continue it as one of there’s or do you think we will all change over and play one of your stupid games .. this was one of the adult games you used us for money .. nice one .. for some this was there communication and activity you have actually created a dissevice to many through out the world … good grief people would have even paid money for it to be kept alive

  6. echoside2010 says:

    Zynga thinks they can aquire the company and then shut down everything it’s done. Eliminate the competition and try to make theirs the only games to play. Eat Sh*t and die Zynga!

  7. Marcrea Crfews says:

    You value my feedback, do you? Well, here it is…On July 8, 2011 when you shut down Casino City on FaceBook, I will be closing my acount in both Cafe World and Yoville. If you can arbitrarily shut down a much-beloved game without so much as a smidgen of input from the over 12 million people who play it, then you do not deserve my consideration or patronage, nor will I give you my trust in playing any of your other games. If you can drop Casino City in such a vile manner, who can say what you will do in the future with any OTHER game? NO THANK YOU. Keep your BONUS PACKAGE and your NEW GAMES. WE don’t WANT them!

  8. markyc58 says:

    On July 8, 2011 when you shut down Casino City on FaceBook, I will be closing my acount in both Cafe World and Yoville. If you can arbitrarily shut down a much-beloved game without so much as a smidgen of input from the over 12 million people who play it, then you do not deserve my consideration or patronage, nor will I give you my trust in playing any of your other games. If you can drop Casino City in such a vile manner, who can say what you will do in the future with any OTHER game? NO THANK YOU. Keep your BONUS PACKAGE and your NEW GAMES. WE don’t WANT them!

  9. Karen Knusta says:

    TO whom it may concern, First and most important, closing Casino City is the worst possible decision anyone could have made. What the developers and other personnel don’t understand it that Casino City is not just a game. This has been a connection for thousand upon thousand of people for so many reasons. Some are handicapped and confined to their homes, others feel this as an escape from everyday turmoil and negativity in the world, the list is endless, but one very important reason is the FRIENDSHIPS that have developed. TRUE FRIENDSHIPS that are now in jeopardy. Friends have been on the sire all night saying good bye to each other and thank them for all the happy moments they have shared. This Bond that has been created by a game is REAL and people are so saddened by the decision to close the doors. Zynga had taken away so many peoples reason to get up in the morning, their joy of talking to new friends they have made and their sharing of news, good and bad with friends. I don’t expect who ever is reading this to understand, but we are ALL fighting hard to reverse the decision to close Casino City. I really hope someone that has a heart will listen to all our pleas and keep Casino City. WE really care about each other. Please reconsider your decision and help us Don’t close Casino City.

  10. Janet Kirkland says:

    You have managed to destroy the only game on Facebook that has succeeded in bringing so many strangers together to become friends! We are basically homebound due to age and health issues, and my greatest pleasure was sitting down to manage my little virtual casino. The game is so much more than a game, it is a teaching tool to manage one’s finances, design and development, strategy in sales/ marketing, and so much more!! It is near impossible to create a game with all these teaching benefits! Plus the game prevents boredom by having so many different challenges/goals to complete! Boycotting your games will be my pleasure now! GIVE BACK OUR GAME!!!!! YES I AM UPSET!!!

  11. Who’s next on Zynga’s acquisition list? says:

    [...] we’re thinking developers that can offer a service as opposed to a game — much like how DNA’s testing methods attracted an acquisition last year. This could help Zynga grow its games platform out of its too-similar-to-Facebook nascent [...]

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