A Bit Lucky Puts Nexon’s $5 Million Toward New Games, on Facebook and Beyond

A Bit Lucky, the social gaming company behind train-themed Facebook simulation Lucky Train, has received $5 million in a second round of funding from South Korean online game publisher Nexon, the developer has confirmed with us.

“We are going to use our funding primarily to expand our team and develop new titles,” co-founder Frederic Descamps says. “Our main goal is to create a new generation of super high quality multiplayer online games on Facebook and other platforms.”

Descamps shared a bit more about the developer’s “trans-gaming” strategy when we spoke with him last October. At that time, he was relatively unworried by the growing need for advertising as Facebook restricted viral marketing potential via communication channels.

“Advertising is one of the only user acquisition channels you can dial up quickly and efficiently, at will… provided you have large budgets,” Descamps tells us today. “As a resource-constrained start-up, we have spent very little on advertising with Lucky Train. We actually stopped all advertising back in November. Our public numbers… dropped following that but, interestingly enough, all our internal numbers and our revenues kept growing.”

The game launched at the beginning of August last year and reached all-time highs of 336,000 daily active users and 2.05 million monthly active users in November, according to AppData, our data service tracking traffic and growth for apps and developers. It has since fallen to 154,000 DAU and 1.02 million MAU today.

Nexon’s $5 million brings A Bit Lucky’s funding up to nearly $8 million. The initial $2.6 million round of seed funding attracted investments from SV Angel, Founder Collective, Felicis Ventures, IGN CEO Mark Jung, Google head of M&A David Lawee, and others.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

5 Responses to “A Bit Lucky Puts Nexon’s $5 Million Toward New Games, on Facebook and Beyond”

  1. Kevin says:

    congrats frederic and co!

  2. This Week’s Headlines From Across Inside Network says:

    [...] A Bit Lucky Puts Nexon’s $5 Million Toward New Games, on Facebook and Beyond [...]

  3. MapleStory Adventures Launches on Facebook Today says:

    [...] about the developer’s goals for the title. Though Nexon has invested in social game developer A Bit Lucky, Sue says that MapleStory: Adventures is not in competition with the other studio. Rather, [...]

  4. A Bit Lucky Debuts Second Game, Lucky Space says:

    [...] Train, the developer says the expectation was more than met. In November of last year, A Bit Lucky told us it turned off advertising in Lucky Train and today the game is still running at just over 350,000 [...]

  5. Inside Social Games · Report: Nexon Looking to Raise $1.3 Billion with IPO says:

    [...] The company invested an unspecified amount in developer and publisher 6waves Lolapps in August and $5 million in social gaming company A Bit Lucky in March. Overall Nexon, currently sees 1.8 million MAU and just over 250,000 DAU [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

New York, NY

Marketing & Social Media Director

New York City / Long Island, NY

Acquisition Marketing Manager, E-Commerce

A Luxury Online Retailer
New York, NY

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us