Rovio Has Been Working on the Facebook Version of Angry Birds for a Year

Angry Birds has toppled competitors on the iOS and Android leaderboards. But can it do the same on Facebook?

In an interview, Peter Vesterbacka, from the game’s maker Rovio, stressed that the company is taking a very deliberate approach with bringing its smash hit to the Facebook platform. It’s been working on the game, which is set to launch in May, for about a year and it’s one of the largest internal projects in the company.

The title will have new social and viral mechanics and likely extend the company’s experiments with virtual goods. Angry Birds currently offers a Mighty Eagle virtual good, which users can pay for to pass challenging levels in the game. He wouldn’t reveal exactly how the game will be different, but it will be in beta in mid-April.

Like many social gaming companies who have tried to move from the Facebook platform to mobile, going in the reverse direction is also challenging. Popcap Games has been the one exceptional success with Bejeweled Blitz, although others like Bolt Creative have tried with titles like Pocket God. Glu Mobile is a more recent entrant; it brought its popular action title Gun Bros to Facebook earlier this year.

“You can’t take an experience that works in one environment and one ecosystem and force-feed it onto another,” he said. “It’s like Zynga. They can’t just take Farmville and throw it on mobile and see what sticks. The titles that have been successful for them on mobile are the ones they’ve built from the ground up for the platform.”

In the long-run, Rovio, will be move to HTML5 like other game developers. Interestingly enough though, Vesterbacka said Angry Birds is now making as much money from Android as it is from iOS. (You can read more about that here.)

> Continue reading on Inside Mobile Apps.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside social games?

Social Media Jobs
of the Day

Digital Strategist

RF|Binder
New York, NY

Managing Editor, Pediatric News

Frontline Medical Communications Inc.
Rockville, MD

Community Manager

National Center for Learning Disabilities
New York, NY

Social Media Manager, Epicurious

Conde Nast
New York, NY

Creative Content Maker & Technologist

socialdeviant
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us