Following MySpace Traffic Falls, Some Top Developers Shut Down Games
Since late 2008, we’ve been tracking the top 25 games, or at least game-like apps, each month for the MySpace platform (at least as well as we could, given that MySpace only shares total install numbers). MySpace has never shown the amount of growth that Facebook has, but still offered a good audience for some games. Nevertheless, overall traffic declines on the site, as well as massive layoffs at the company, and plans for a sale have collectively cooled developer interest. And recently, a number of them have shut down titles on MySpace, mainly to focus resources on Facebook, from what we’ve seen.
Thus far, developers Playdom, RockYou, and Zynga have all shut down applications (although there may be more, let us know in the comments). Of the three, Zynga has shut down the least, while RockYou has pulled all of its top titles out completely. As it stands, most of the largest remaining apps consist of lighter games that are generally the simpler style of game from yesteryear, such as text-based role-playing games, and basic sharing/gifting types of apps that allow friends to interact with one another in fun, game-like ways.
Here’s a quick breakdown of top titles that have gone in recent months.
Playdom was the second most dominant developer with seven titles within the most recent Top 25 by installs list. Now, however, it is even with BitRhymes, with five apps on the list, having shut down two of its role-playing games, Overdrive and Bloodlines. Both were text-based RPGs.
As it stands, Playdom is still keeping its top Mobsters game, Sorority Life, and WSOP Poker up and running. In addition to these, the merely game-like apps Bumper Stickers and Own Your Friends are still in service as well.
Overdrive — Though the game still appears in the app gallery on MySpace, it was noted to us that the game was, in fact, discontinued. As such, the exact shut down date is unknown, but the racing RPG’s user numbers, as of our last reporting on the 1st of March, tallied 2,709,540 and came in at #17 on our list.
Bloodlines – The vampire RPG, Bloodlines, has also shut down, and likely around the same time as Overdrive. It’s last noted numbers (also from the 1st), were 2,000,332 total users. It was #19 on our Top 25 list.
RockYou was the first major developer to drop out of MySpace. As it stands, every one of the top RockYou titles have been removed completely (meaning they no longer even appear in the app gallery). Likely the removal was due to both the decline of the platform and significant layoffs back in October. In total, the four top titles from the developer are now gone.
Truth Box – A game-like application that allowed for more fun social interaction between friends, its last recorded numbers, from December, were at 7,845,445 total users and was #7 in the top 25 MySpace games. We noted its disappearance in January
RockYou Pets — Formerly #10 on our lists, the virtual pet game of RockYou Pets also disappeared at the same time as Truth Box. Its user count, from December, was 6,063,043.
SuperHug! – Another game-like social interaction app, this time at #14, was SuperHug!. Along with the prior two, this app was gone come January, with the prior month’s user numbers equaling 4,454,609.
Surprisingly enough, Zynga has not shut down as many MySpace titles as one might expect, considering past Facebook game shut downs. Thus far, it has only noticeably shut down its racing RPG, Street Racing. Like the Playdom apps, it still appears in the app gallery, despite being discontinued several months ago.
Zynga still hosts seven games within the top 25 MySpace games list including Mafia Wars, YoVille, Zynga Poker, Vampires, Fashion Wars, Special Forces, and Friend Factory.
Street Racing – Shut down at the end of November, the racing role-player actually still saw visitors for some time. Before we stopped tracking it, the game was still #11 on the list (despite having been shut down), with a total user count of 4,634,151 as of January. Note that the game also was shut down on Facebook.