Raising Knights and Slaying Trolls With Social Empires on Facebook
There are many a game on Facebook that claims to be a strategy game, but very few do so in a real-time fashion. The latest to attempt this is developer Social Point in Social Empires. Currently earning over 800,000 monthly active users (MAU) and just shy of 109,000 daily active users (DAU), the game is continuing to grow at a steady rate.
Similar in respect to other social games such as Backyard Monsters — as well as popular traditional PC games like the Age of Empires series – the well-polished Social Empires gives players a much more active role in the game in allowing them to control most of the game’s minor nuances (combat, resource management, etc.). The main downside is that the level of micromanagement can get tedious at times.
Players take on the sole goal of building up an army and expanding their medieval empire. To do so, they must build various structures to produce the resources of gold, food, wood, and stone in order to construct future buildings and units. Done by a basic “Villager” unit, resources may be collected in one of two ways.
The first means to do so will be the most familiar for social gamers. Players simply build a structure and assign a villager. Over a period of time, resources will be produced. However, in many cases, this will take several hours, so for users seeking more immediate return, villagers can be sent out into the wilds to gather smaller bits of resources from nearby trees, mines, and animals.
It’s actually a good addition, but this is where the game gets a little bogged down. Gathering from these external nodes does not take very much time (only a few seconds) but players can only control one villager at a time and harvest only one item at a time. And, there is no way to queue up actions like most social games, and when users start to get a sizable number of villagers to micro-manage, it becomes extraordinarily annoying after a while.
Once a steady flow of income is pouring in, players are then going to have to start concerning themselves with housing, which allows more units to be made. It’s not a tremendous deal with just villagers, but once an army starts being built, more houses are going to be needed more quickly. From cavalry to archers, players can construct a variety of medieval units to not only defend their own empire, but to expand and conquer those around them.
To get players familiar with combat, their virtual space is littered with trolls and troll camps about the outskirts of their kingdom. There’s not a tremendous amount of depth to units — consisting of basic stats like speed, armor, and damage — but it is rather fun to watch armies clash together. Also, players can control where and when to attack, adding some basic tactical choices. As an added bonus to all of this, defeating all trolls in one’s kingdom will earn a significant bonus to gold.
The real problem with this is that unlike traditional PC real-time strategy games, there is no intuitive marquee select for the armies. Players are initually stuck with just single-clicking each unit or double-click each type of unit to select all of that type. In this case, the micro-management gets in the way and just makes things less fun. It doesn’t make the game bad, by any means, but it does get in the way of what it could be (especially when having to move many units long distances). All that said, there actually is a marquee select, but the player must first select a unit and draw the marquee from there. In traditional strategy games, this the marquee is drawn regardless of what the mouse is hovering above. Moreover, this tool is not made known to the user.
The other half of this combat comes in the form of defenses. With a name like “Social Empires” one can imagine what that might mean. Yes, while friends can gift one another, earn bonuses for being allies, make Facebook wall posts, and compete via a leaderboard, the real social play comes from the “World” mode. From here, players can attack any other user of comparable level and earn gold and experience from the battle. Moreover, users can send out an eagle to spy on their prospective opponent’s defenses (e.g. their defensive towers and units) before committing to battle.

Also in the World mode, players can sail about the ocean fighting kraken and other such sea monsters for even more bonus gold and experience as well as “invade” islands full of non-player enemies and their armies. So far, we’ve seen only trolls, but as one travels about, they tend to get a lot bigger and a lot meaner.
Social Empires suffers from some fixable usability issues but as a social game, it is actually a good bit of fun, and with a lot to do early on, can become extremely addictive, extremely fast.



March 2nd, 2011 at 9:13 am
You are actually able to ‘marquee’ select units by clicking on one unit and then dragging on the screen to select the rest!
March 4th, 2011 at 3:08 pm
[...] Empires is a strategy game by Social Point that we reviewed earlier this week. Closely following games such as Backyard Monsters, Social Empires attempts to bring in the full [...]
June 22nd, 2011 at 8:03 am
[...] Point is perhaps best known for its medieval-themed city-building strategy game, Social Empires, which is still the developer’s number one game in terms of its overall Facebook traffic. The [...]
September 1st, 2011 at 2:12 am
i want a 15 cash at my social empier on facebook
October 4th, 2011 at 5:21 pm
Another pain is not being able to select more than 20 troops at once…… i have 70 somewhat troops and i takes 4 ever to move them
October 11th, 2011 at 2:38 am
if only you guys can make a building that can produce cash or can get cash from destroying another user’s empire.Then that will be really fun
October 12th, 2011 at 11:44 am
the best game is
social epire
November 16th, 2011 at 12:47 am
Need to fix the Human and troll empire. For some reason, my human empire’s quest flip flop with my troll empire. The human empire gets to restart the quest while the troll empire gets to do the hard quest. That’s kind of weird. Maybe it was a glitch or something. But overall, this game is pretty fascinating. I just wish that it’ll be easier to get cash. I mean, I know that facebook wants us to use money to get the good stuff but they should reconsider finding more ways to get cash easier. Lol!
November 21st, 2011 at 8:31 am
[...] Social Empires [...]
November 25th, 2011 at 3:06 am
could you give me a fortress?
November 28th, 2011 at 8:09 am
HOJE GASTEI MEUS CREDITOS RESSUCITANDO UM DRAGÃO E VARIOS BONECOS DERREPENTE A TELA DIMINUIU E SUMIU TODOS OS MEUS BONECOS E O DRAGÃO, E TAMBEM Ñ CONCIGO COLOCA MAS BONECOS NO JOGO. ME AJUDEM POR FAVOR ADORO ESSE JOGO.ME DIVIRTO MUITO JOGANDO….
December 1st, 2011 at 12:10 pm
eu ganhei o campeonato advanced e nao ganhei a phoenix e os 30 dinheiro
December 5th, 2011 at 8:21 am
[...] Social Empires [...]
December 5th, 2011 at 7:55 pm
I think sociale empires is a very fascinating game and again getting cash i quote I just wish that it’ll be easier to get cash. I mean, I know that facebook wants us to use money to get the good stuff but they should reconsider finding more ways to get cash easier. Lol! and think of the kids that play theese games too young to have a credits card or what if they come from a poor family like myself??????
December 10th, 2011 at 3:00 am
ik heb juist cash gekoch maar ik weet niet hoe je het moet instaleren help me
December 10th, 2011 at 3:02 am
hello i have just pay cash on social empires but how must you it instalition help me please
December 14th, 2011 at 11:36 pm
hy please give me a 30 cash
December 25th, 2011 at 3:31 pm
awesome awesome awesome game!!!!!!!!!!!!!!!
FIVE STARS!! <3
December 30th, 2011 at 9:42 pm
I love social empires it is very fun and you can set up what ever you want I am trying to have a elf empire. It it cost cash but I am still trying I even trying jobs to pay for what I can find I wish cash was earned daily for logging in it would help us and I think we should have a little bit more land and no troop limit and no land limit either we buy what we can buy it would be a hell of alot funner and cool to have a kingdom then a village
February 3rd, 2012 at 6:57 pm
hey i paid for a dragon and it didnt give it to me but it took my money is there someway you can give me the dragon or give me my money back please.
February 7th, 2012 at 7:53 pm
I am level 52 and i need more cash its boring without cash i mean really if anyone want to attack me, attack me cuz i am bad at the game
if you lose, message me