ISA 2011: Growth and Monetization on Facebook — The Credits Panel [Video]

Facebook has publicly announced what many developers already knew to be the case: Credits, the company’s virtual currency for canvas applications, will be the only payment method that Facebook allows canvas applications to use for virtual goods. We explored this topic on Tuesday at our Inside Social Apps conference, on a panel featuring Facebook commerce product marketing head Deb Liu and a number of successful developers.

The Credits topic comes up at 14:15, with Liu going into detail at 18:40.

The promise of the virtual currency continues to be that Facebook can use its size, brand-name and features to make the currency bring in more money for developers than they’ve been making with their own payments implementations, even though Facebook takes a 30% cut of all virtual currency transactions.

The first part of the panel, for those interested, covers trends on user growth and retention on Facebook.

ISA 2011: Monetization & Customer Acquisition on the Facebook Platform in 2011 from Inside Network on Vimeo. To download an mp3 version of this talk, please email us at info (at) insidesocialapps (dot) com.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “ISA 2011: Growth and Monetization on Facebook — The Credits Panel [Video]”

  1. This Week’s Headlines on Inside Social Games says:

    [...] ISA 2011: Growth and Monetization on Facebook — The Credits Panel [Video] [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us