CityVille Edges Past 100 Million MAU — Over Half Are International Users

Zynga’s CityVille has broken another record, moving past 100 million monthly active users in Facebook’s latest stats update. The game now stands at 100,064,578 MAU, with 18,591,715 daily active users.

The day before Christmas, CityVille passed FarmVille as Facebook’s biggest game ever, so today’s number just adds a little bonus shine to Zynga’s new game. It has been 41 days since the game launched.

Despite the big numbers, CityVille is arguably a less successful title than FarmVille. Its stickiness, of the DAU as a percentage of MAU is much lower; at FarmVille’s high point it had well over 30 percent stickiness, while CityVille just dropped to 19 percent. Most developers consider DAU far more important, especially as a determiner of revenue.

CityVille also has access to a much larger and more engaged international audience than FarmVille did, due to built-in localization for the major European languages that FarmVille still lacks. The result is that more than 50 percent of CityVille’s playerbase is located outside Zynga’s home country, according to demographic data from AppData.

There are more differences from FarmVille. The average player age in CityVille skews much lower, perhaps a result of the preponderance of international users. And CityVille’s users are far more evenly divided between men and women than almost any other Zynga hit (excluding Poker and Mafia Wars).

Where will CityVille go from here? Its current growth rate suggests that it could be nearing its peak. Zynga has steadily ratched up advertising across every channel on Facebook, from performance ads to Tapjoy’s cross-promo bar, and still the game’s MAU growth has slowed dramatically from its previous average of three million MAU per day to a weekly average of a million MAU per day. Its growth over the past day was about half a million MAU.

We previously suggested that 125 million MAU would be an upper limit for CityVille, but given the slowdown, it might not top 110 million. Not that Zynga should mind; whatever the wrinkles in traffic, revenue or player lifetime may be, it undoubtedly has a smash hit on its hands, and one that will likely find new success on smartphones soon.

Demographic data cited above from AppData Pro.

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Leave a Reply

11 Responses to “CityVille Edges Past 100 Million MAU — Over Half Are International Users”

  1. Plush says:

    Thanx, Cap

  2. TechCrunch Iphone Hard-On at Doug Radtke says:

    [...] we’re actually having. Business Insider and Inside Social Games both posted articles about Zynga’s Cityville hitting 100 million monthly average users. Not newsworthy enough [...]

  3. JMac says:

    That’s an impressive number, but I wonder how many are people using multiple accounts.

    I’ve been using 3 accounts to play CityVille.

  4. CityVille Passes 100M MAU | EngageDigital says:

    [...] at one point it looked like CityVille might peak at as many as 125 million monthly active users, Inside Social Games now predicts that, based on its slowing growth, CityVille will may not pass even the 110 million [...]

  5. paul gilbert says:

    congratulations to Zynga,

    So they will always be known as the first to top 100million,

    Played it (as it seems has just about everyone else), it’s not a bad game but hardly a massive step forward from the usual ‘ville series.

    what it does however is stand testament as a shining example of how to mix social mechanics to reach a huge number of people.

    Zynga really are an exceptional marketing company that make the odd game here and there along the way

  6. Susan says:

    I’d love to know how much money Zynga has already been making with CityVille … taking the amount of paysafecards my friends and colleagues alone (the ones I know of!) have put into that game already, I’d be surprised if it also wasn’t the most successful facebook game financial-wise.

    I wonder why that game draws so much attention, though. It’s not like games like that have never seen the light of day before. Basically it’s nothing but a cheaper (in money and quality) SimCity on Facebook with an added social component. I should stop working 9-5 and program some stupid fb game – I’ll be rich in no time :P

  7. This Week’s Headlines on Inside Social Games says:

    [...] CityVille Edges Past 100 Million MAU – Over Half Are International Users [...]

  8. CityVille knackt die 100-Millionen-Marke: Größtes Online-Spiel auf Facebook | Basic Thinking says:

    [...] Nutzer nur 41 Tage. Aktuell sind es 100.064.000 Nutzer. Inside Social Games betont allerdings, dass Zynga mit CityVille weniger erfolgreich sei als mit FarmVille, das eine höhere Verweildauer hat. Sprich: die [...]

  9. GDC: An Insider’s View of CityVille, From Idea to Launch says:

    [...] CityVille wasn’t a perfect game at launch; Skaggs pointed out some areas that could have been better, including major elements like the trains, franchise interface and game space expansions. But it beat a minimum viable product, and went on to draw more than 100 million monthly active users at its peak. [...]

  10. Zynga Launches Enrique Iglesias Campaign in CityVille says:

    [...] 13.1 million daily active users. The game launched in December of last year, quickly becoming the largest social game on Facebook. Traffic for the game has been in steady decline since [...]

  11. Social Gamers Are Gamblers | Betable Game Monetization Blog says:

    [...] for social games. The social gaming market has the same demographics as slot machine players, and over 50% of social game players are outside of the US. This would be a win-win for social game companies and their players: social game companies could [...]

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