Square Enix Gifts Facebook Players With Its Iconic Bird in Chocobo’s Crystal Tower

Whether you count in Roman or Arabic numerals, there have been a lot of Final Fantasy titles released since the first in 1987: 22 not counting expansions, collections and compilations. From this illustrious line come the spin-offs – Crystal Chronicles, Chocobo, and a plethora of one-offs. Nary a platform hasn’t been graced by its mix of magic, angst, drama and charm.

That includes Facebook, where Chocobo’s Crystal Tower joins Knights of the Crystals, which we recently reviewed. While Knights follows a fairly typical wizards-and-warriors formula, Crystal Tower focuses on Final Fantasy’s most accessible and least drama-laden creature, the flightless chocobo. Birds of great speed used to traverse long distances in the traditional titles, the chocobos of Crystal Tower battle evil in fortresses no man can enter. It’s your job, as the breeder of said birds, to raise and prepare them for battle.

The game begins with a very speedy backstory (I had difficulty keeping up) on the history of just why the chocobo are needed to keep the world at peace and how important it is that you breed them and keep them fighting. Then begins a lengthy and involved tutorial on how to raise, breed, and fight your chocobo.

Translations in the game feature the same “mistakes” that all Final Fantasy titles are known and often loved for. Whether the Facebook demographic considers this charming or merely sloppy remains to be seen.

As a breeder of chocobos, you must take the bird from hatchling to adult, and then retire it by setting it free. Your first egg is given to you. Subsequent eggs must be purchased for Gil – the in-game currency – or by breeding your first bird. This hatchling will take approximately 24 hours to mature, but once grown, the bird has several hundred hours during which to ascend the different Crystal Towers.

Four attributes help affect your success during these tower expeditions: Strength, Agility, Intelligence and Mind. When breeding your chocobo, it’s important to pick a partner that will provide you with the attributes you seek.

Attributes can be further enhanced over a lifetime by feeding the birds foods – each bird has a preference – and by equipping it with armor. Some armors are found when battling, others can be purchased with Gil or with Chocopoints from your personal shop. When visiting a friend’s farm, one can earn breeder points for the feeding and care of a friend’s birds. Checking the shop is also prudent, as every person has a different item on special.

Finally, your progress in the towers gives you an Ascender Rank, a measure of how many floors your birds have “ascended” fighting through the towers to keep the evil at bay.

When it comes to creating new birds, a small player base limits direct breeding requests (anonymous requests are an option) in Crystal Tower, but the ability to interact with random players allows for infinite game time. This will increase one’s breeding rank, a skill at breeding which is important because no individual pairing is assured of success — even though the wait for the player can be up to 24 hours.

Each farm can also be decorated just as distinctly as a house in a normal sim game, with items for purchase using one or the other currency. When the birds are not off fighting or breeding, they can be found rolling, chasing, or singing on the farm. The animations are smooth and quite adorable and though the sounds can become tiresome after days, they fit the birds most appropriately according to mood.

While the tower and farm sections of the game may seem complex, you aren’t forced to do both. Your Breeder Rank and Ascender Rank are unrelated, so if you wish, you may simply fight your birds, buying eggs in shops when your birds need to retire; or you may breed them to develop the most rare in-demand birds, never entering a single battle. The choice is yours.

Chocobo’s Crystal Tower is a surprisingly complex game with features unique to the social space, a difference driven in part by staying true to its Final Fantasy roots in the user interface, naming conventions, and storyline. Much of this is typical JRPG fare, very popular to a specific subset of the American gaming population. But since Facebook players have shown that they are typically not (yet) the standard American gaming population, much less a subset, Crystal Tower may have a tough time succeeding.

This Week’s Headlines on Inside Facebook

IF LogoCheck out the top headlines and insights this week from Inside Facebook— tracking Facebook and the Facebook platform for developers and marketers.

Monday, November 29th, 2010

Tuesday, November 30th, 2010

Wednesday, December 1st, 2010

Thursday, December 2nd, 2010

Friday, December 3rd, 2010

Highlights This Week from the Inside Network Job Board: Kabam, Storm8, iRok2, & More

The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem.

Here are this week’s highlights from the Inside Network Job Board, including positions at Kabam, Storm8, iRok2 Media, EA, Streetview Labs, Cellufun and Ubisoft.

Listings on the Inside Network Job Board are distributed to readers of Inside Facebook and Inside Social Games through regular posts and widgets on the sites. That way, you can be sure that your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Thanks To Our Sponsors

Inside Social Games extends a big thank you to our sponsors for supporting the continued growth of Inside Social Games. Check them out below!

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Sometrics is a provider of virtual currency monetization solutions for social app and game developers.

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Joyent provides public cloud hosting for social application and game developers.

6waves is an international publisher and developer of gaming applications on the Facebook platform.

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Kontagent is a developer of analytics solutions for social application developers.

RightScale provides cloud computing management for social application and game developers.

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AdParlor is an official Facebook Ads API Partner and manages large Facebook advertising campaigns – with a focus on growing social games.

Super Rewards is a monetization solution for applications and games running on social networks like Facebook.

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SoftLayer provides cloud and dedicated hosting services for social application and game developers.

Social Gaming Roundup: Zynga, RockYou, Vostu, & More

ZyngaZynga Expands in Ireland — Zynga appears to be expanding again, as its job boards are hosting a whole new slew of European positions in their newest office in Dublin, Ireland. Thus far, the jobs are for centered around multilingual customer service and recruitment.

RockYou Acquires TirNua — Following up on an earlier announcement that it plans to be more aggressive about game development, RockYou has acquired TirNua, the maker of a 3D social game engine, according to VentureBeat. The acquisition price wasn’t disclosed.

VostuVostu Receives $30 Million in Investments — Brazilian social startup Vostu has received $30 million in investments from Accel Partners and Tiger Global Management. The company has a popular farming game, Mini Fazenda, on the social network Orkut, according to The Wall Street Journal.

EA’s Future Plans — Electronic Arts‘ stock price isn’t doing too hot, having dropped 73 percent over the past three years. In response to this problem, EA is looking to cut retail titles by 40 percent and invest more heavily into mobile and free-to-play online games, according to Reuters. Its revenue from digital content already rose 30 percent, to $570 million, last year, and it is expected to grow another 30 percent this year.

Bloomberg further notes that the game publisher has considered a large number of potential acquisitions (about 25), but most have been deemed too expensive. CEO John Riccitello said that he considered a reasonable price for many to be 5 to 10 percent of the asking price.

TRON LegacyNightclub City Promotes Tron Legacy — As a promotion for the upcoming Disney movie TRON: Legacy (and its console games), Nightclub City has added a new TRON: Legacy location for user nightclubs as well as TRON decor and avatar items. Additionally, the movie’s soundtrack is slated to be added to the game which includes music from Daft Punk.

Playtomic Adds HTML5 Support — Playtomic, an analytics service for casual and social games, has announced full support for games developed using HTML5 or JavaScript; along with the previously existing Flash support.

PlaySpan Reports on Black Friday Sales — Monetization solutions provider PlaySpan, has reported on some of its Black Friday sales this week. The most notable were retail game cards — specifically the Ultimate Game Card — which increased 48 percent. Additionally, the PlaySpan Marketplace reported a sales increase of 56 percent on Black Friday, as well as a 19 percent increase over the course of the weekend.

BokuBOKU Partners with FAMM & Mobilians — Online mobile payments company BOKU has announced a direct carrier billing deal with two new partners this week. The first is the French Association of Mobile Multimedia (AFMM) in France, which includes the carriers of Bouygues Telecom, Orange France, and SFR. The second is Mobilians in Korea, which encompasses all Korean carriers. Besides direct billing connection the deals include advanced billing services such as refunds, pre and post-authorization, and higher spending limits.

Activision Finds Little Value in Mobile & Facebook Markets — While many core game developers are turning to mobile devices and Facebook for new revenue streams, a post from Finger Gaming notes one company that is not. Activision-Blizzard states that “[they] don’t view the App Store as a really big opportunity for dedicated games.”

Orkut BadgesOrkut Adds Badges — More news involving the Google-owned Orkut. The social network has recently added earnable badges to the mix that will appear on one’s profile page once acquired.

Social Gaming Experiments in Journalism — An interesting post from the Nieman Journalism Lab outlines a social Alternate Reality game experiment called “Picture the Impossible” from news site Democrat and Chronicle. The game revealed that while only 600 of the initial people (2,500) signed up were engaged, they spent 62 minutes on-site per unique user, compared to 30-35 minutes on the D&C’s core sites. Editor Traci Bauer concludes that the news industry should harness gaming strategies in some fashion.

Happy Elements Looks to the US for International Social Gaming Deals

As a Chinese-language developer, Happy Elements doesn’t get talked about that much in the Bay Area’s social gaming circles, despite being the number eight game developer on Facebook when measured by its 2.2 million daily active users. But alongside the launch of My Kingdom in English, which we reviewed earlier this morning, the company is seeking more notoriety, with an eye toward potential business deals.

Happy Elements has a distinguished past, of sorts, having launched My Fishbowl before American developers rolled out their own fish-raising games. Fishbowl was split into five apps in as many languages, and provided the bulk of the company’s growth.

It didn’t just stick to Facebook, either. Right now, Happy Elements’ games can be found on China’s Renren, Facebook, Japan’s Mixi and Mobage Town, Korea’s Daum, and Germany’s VZ platform. “We don’t think that Facebook is the only market,” says Happy Element CEO Haining Wang.

This is where Wang thinks that he could work with other companies. Happy Elements is building out its own cross-platform publishing platform, which he hopes other companies will opt to use in the same markets Happy Elements is in.

“I don’t think a US-based social game developer should put a lot of resources toward going to international social networking sites,” says Wang. “Compared to Facebook the market is still limited, so I think the wiser choice is to work with a partner and publish a mature game.”

The foreign markets also vary in their viability. The social networks in Germany and Korea are still developing social gaming markets, according to Wang. Japan is very good, but China is still off-limits — not because of legal difficulties, as some developers assume, but because it’s simply very difficult to make money in China. “I think the environment is changing. Maybe in a year it will be better,” says Wang.

Happy Elements will also continue building its own games, like the still-new My Kingdom, which it hopes to eventually make a full-fledged fantasy simulation of a medieval kingdom. Wang hopes to help lead the field in innovation. “We think we’re not a traditional Chinese developer who copies other’s ideas,” he says. “Based on our technology and gaming talent, we think we’ll continue to launch high quality games.”

More RPGs and Several Portals on This Week’s List of Emerging Facebook Games

In the absence of any major new sim titles, RPGs continue to rule our weekly AppData list of emerging Facebook games, which includes fast-growing games still under a million monthly active users. There are also several portals, which usually give users access to anywhere from a handful to hundreds of casual and arcade games.

Here’s the full 20:

Top Gainers This Week – Games
Name MAU Gain Gain,%
1. App_2_56030979237_7341 Frontier Bonuses 774,135 +730,469 +1,673%
2. App_2_164819630206264_37 Epic Fighters 914,234 +483,463 +112%
3. App_2_128246950529106_698 Bar World 854,671 +422,429 +98%
4. App_2_146118892073972_2344 Mighty Pirates 694,741 +259,847 +60%
5. Original Karma Games & Avatars 328,678 +258,573 +369%
6. App_2_367415665181_4980 Puzzle Saga 453,974 +243,587 +116%
7. App_2_175202372495964_5248 OyunPark 455,336 +218,384 +92%
8. App_2_385041300032_4073 MyGame 615,370 +214,768 +54%
9. App_2_166783986669804_7741 Ninjas Rising 210,528 +194,858 +1,244%
10. App_2_149288638421413_1755 寵物戰爭 360,545 +194,122 +117%
11. App_2_10150134532045543_1161 Città d’Italia 193,658 +157,460 +435%
12. Original Grab Games 181,174 +138,746 +327%
13. App_2_142982579066363_1516 Sports City 421,975 +138,646 +49%
14. App_2_149755978384927_3407 Legacy of a Thousand Suns 363,605 +136,739 +60%
15. App_2_140357045994487_425 Happy Hospital 620,909 +136,104 +28%
16. App_2_103209809752974_9891 My Kingdom 161,221 +135,946 +538%
17. Original Fantasy Kingdoms 547,076 +135,882 +33%
18. App_2_151985508172001_5311 The Smurfs’ Village 443,367 +133,937 +43%
19. App_2_118784234842191_8567 黑手黨 226,032 +129,734 +135%
20. App_2_166960806653757_9946 Clash of Kingdoms 596,261 +127,644 +27%

At the top, we have a non-game, Frontier Bonuses. This 101 Apps utility scrapes over the walls of your friends to find any items shared in FrontierVille. As we noted on Wednesday, this app appears to be evading shutdown by Facebook or Zynga where others have not.

Epic Fighters is the first RPG, from Digital Chocolate. It’s a text RPG, a game type that has proved surprisingly resilient in the latter half of this year; Ninjas Rising, also from Digital Chocolate, is similar, while Legacy of a Thousand Suns makes a third in the genre.

The other RPGs of note are Mighty Pirates, a CrowdStar title that was released over a month ago but recently updated, and Puzzle Saga, a game that blends light RPG elements with fast-paced matching games, by King.com.

Moving onto the portals, Karma Games & Avatars, MyGame (also from King.com) and Grab Games all fall under that rubric. These three are worth a look to see how developers are building portals these days, but we should note that few portals we’ve seen, no matter how promising, ever grow into the millions of users. Combine that with weak monetization, and you’ve got the reason that most companies don’t pursue portals.

Happy Elements Releases an English Language Version of My Kingdom

My KingdomChinese social games developer Happy Elements has released a standalone English-language version of its popular medieval city-builder, My Kingdom, on Facebook. The Chinese-language rendition has accumulated over 2.2 million monthly active users and around 700,000 daily active users since its launch. So we’re looking to the English-language app, currently at 161,000 MAU, to potentially excel too.

A city-builder of the cuter variety, My Kingdom attempts to change things up a bit from the norm. The majority of the game will still come off as very familiar to long time social game players, but all things considered, it’s really a game based as much on visual style as fun mechanics.

The player begins as king of a fantasy realm that must be slowly built up into a bustling society. On the way, they are faced with tasks including management of population, supplies, and money.

WorkersIn order to raise the population, players must first build homes. As they do so, the various cottages will allow new denizens to move in every few hours. Also, instead of a happiness gauge to determine the population (as in titles such as Social City), there is a more direct population cap. Even so, it still works the same way, as anything decorative, as well as residences, will increase it.

Here’s where things change up. Each of the noted resources are dependent on one another in a cyclical fashion because the need for supplies. There are three types of supplies: food, lumber, and stone. While the latter two remain locked until higher levels, the food aspect comes into play immediately. Players have a finite amount of food, which acts as a currency. As users build new homes for citizens, or the home produces more citizens, some food is consumed, so players must constantly use basic farming-game mechanics to keep the populace fed.

Of course, in order to farm, one needs workers, and these come from the population, which is yet another reason to build homes. Money is needed for all of this as well and is earned through the taxing of production facilities such as a butcher, bread maker, or blacksmith. This revenue comes in passively every so often, but like the farms, also require workers to even construct.

GrubsHappy Elements encourages users to check back at their town by occasionally making things go awry, halting the productivity of any building. From maintenance issues in the houses to grubs in the farm, little pop-ups will periodically appear above virtually every structure (save decorative) sooner or later. Production of food, taxes, or people will cease until it is removed via a simple click.

On the social side, My Kingdom feels a bit basic, relying primarily on visitation of friends’ kingdoms, gifting, and simple leaderboards. Aside from these, the game gives ample opportunity to post to one’s Facebook wall in order to share taxes, seek help for random aspects in the game (e.g. there is a “mystery chest” that requires one friend to help open).

Under ConstructionThe drawback to the resource and social systems is that leveling in My Kingdom can be a bit slow. Experience tends to only come from constructing buildings such as houses, farms, and production structures, but since they require workers or food, one often finds themselves waiting for a few hours to build anything new along these lines. For example, a new breadmaker requires 30 workers, but a single house only produces five an hour. Said house will require food each time new residence move in (and to initially construct), and the quickest food takes 10 minutes and produces 15. However, to make more farms, yet again, more workers (60) are needed; thus the player is always waiting on something.

But many social gamers won’t have an issue with My Kingdom. Likely, those that play, or will play, will do so for the cuter visual style or perhaps the medieval, fantasy setting. Granted, the style and mechanics feel very familiar, but Happy Element tells us that there’s much more to come with this title. In the meantime, My Kingdom is a good addition to the city-building genre.

More Info on Inside Social Apps InFocus 2011 – January 25th in San Francisco

January 25th | San Francisco

As we announced recently, Inside Social Apps InFocus 2011, our second conference on the future of monetization on social platforms, is happening January 25th in San Francisco. Between new product launches from Facebook, Google, and leading developers in the space, 2011 is shaping up to be a big year in the social platforms landscape. We’re excited to see all of the developers and entrepreneurs that are planning to attend!

In addition to our lineup of 21 confirmed speakers below, today we are pleased to announce our lunchtime roundtable discussion leaders at Inside Social Apps InFocus 2011: Hussein Fazal, CEO of AdParlor; Jim Ying, GM North America for 6waves; Giancarlo Mori, CCO at Glu Mobile; and Chris Smutny, VP Social Currency at Adknowledge.

Finally, if you’re considering attending Inside Social Apps InFocus 2011, take advantage of early registration pricing and sign up now. A limited set of early registration tickets are currently available at the Early Admission price of $269. This price will be good through Friday December 3rd only, so we encourage you to register now.

At Inside Social Apps InFocus 2011, executives and experts from Facebook, Google, leading social networks, mobile platforms, social game and app developers, media companies, virtual goods and payment services, and investors will be discussing the future of social platforms and virtual goods monetization in social games and apps from a global perspective.

Who’s Speaking?

We’re honored to present the following confirmed speakers at Inside Social Apps InFocus 2011:

Bret Taylor
CTO, Facebook
Eric Chu
Group Manager, Android Platform, Google
Kevin Chou
Co-founder and CEO, Kabam
Vish Makhijani
SVP Business Operations, Zynga
Rick Thompson
Co-Founder, Playdom (now part of Disney), and Investor
Peter Relan
Executive Chairman, CrowdStar
Rex Ng
Co-Founder and CEO, 6waves
Deborah Liu
Commerce Product Marketing, Facebook
Sean Ryan
EVP and GM Games, News Corp
Bill Gossman
CEO, hi5
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Jason Oberfest
VP Social Apps, ngmoco:) (now part of DeNA)
Jens Begemann
Co-founder and CEO, Wooga
Eric Goldberg
Managing Director, Crossover Technologies
Carey Kolaja
Senior Director, Digital Goods Operations, PayPal
Raph Koster
VP Creative Design, Playdom (now part of Disney)
Atul Bagga
VP Equity Research, Games, ThinkEquity
Manu Rekhi
GM Games and Platform, MySpace
Matthaeus Krzykowski
Founder, Xyologic
Eric Eldon
Editor, Inside Network
Justin Smith
Founder, Inside Network

Key topics for the day will include:

  • Growth and User Aquisition on the Facebook Platform
  • New and Alternative Social Platforms: Where Do Opportunities Lie?
  • Growth and Monetization on Mobile Social Platforms
  • M&A Landscape for Small & Midsize Developers
  • Monetization on Facebook in a Credits World

Inside Social Apps InFocus 2011 – January 25th in San Francisco

Social applications first emerged in 2007, and are today maturing into a global media ecosystem. With the launch of the Facebook Platform, followed by platforms from MySpace and other social networks, developers worldwide could leverage the social graph to create new kinds of social experiences never before possible.

Now, three and a half years later, what started out as sheep throwing and vampire biting has quickly become a profitable billion-dollar industry, punctuated by numerous major acquisitions by the world’s leading media companies and developers. But now, new challenges are emerging, affecting big players and new entrants alike.

Inside Social Apps will investigate the latest trends and challenges for social applications, and look at what’s to come for developers throughout the space – including the growth of virtual goods and social applications on mobile devices.

What are the biggest uncertainties and opportunities facing the future of social games and applications in 2011, and who is leading the way?

Inside Social Apps InFocus 2011 takes place January 25th, 2011 at the Mission Bay Conference Center in San Francisco, and brings together the world’s leading entrepreneurs to weigh in on the future of social app and game monetization.

Inside Social Apps will be a one-day summit led by Inside Network’s Eric Eldon and Justin Smith, and will take in-depth investigative approach to the day’s discussions. At Inside Social Apps, Inside Network will work alongside founders and executives of the top social networking, social gaming, mobile social gaming, payments, and virtual goods infrastructure companies to analyze the most important issues affecting the industry. Inside Social Apps is geared towards developers on Facebook, iPhone, Android, and emerging online social platforms.

Inside Social Apps will be a content-rich day of critical discussion, followed by an evening and nighttime of casual networking.

Register Now


A limited set of “Early Admission” tickets is available through Friday at a special price of $269. This price will change after Friday, and space will be very limited, so we encourage you to register early.

From all of us at Inside Network, we hope to see you on January 25th in San Francisco!

Zynga’s Newtoy Acquisition Means More Facebook-Style Sims for Smartphones

Zynga’s acquisition of mobile game developer Newtoy, announced earlier today, is the strongest sign yet of its intention to become a mobile powerhouse. Facebook, despite the launch of new properties like CityVille, is conquered territory; the empire’s attention lies outward.

Traffic numbers always get the most attention when Zynga talks about what it’s doing – in this case, it can claim 12 million downloads for Newtoy’s top game, Words With Friends. But the Words franchise isn’t the most interesting part of the story.

Words With Friends, you see, is a paid app, excluding an ad-supported version, while Zynga is a company whose DNA is built around free apps with in-game microtransactions. The backstory to the Newtoy acquisition is that the company is also the developer behind We Rule, one of the first mobile hits to draw heavily on the Facebook sim game model.

Two months ago in October, Zynga acquired Bonfire Studios, which worked on We Farm, a We Rule sequel. With the two acquired developers in hand, Zynga now has a substantial experience base to recreate its Facebook successes on mobile devices.

It’s probably not a coincidence that We Rule and We Farm were also both published by Ngmoco, which along with its new owner DeNA is being positioned by a number of onlookers as Zynga’s top competitor in mobile.

Zynga has already made a number of key hires for its mobile development efforts, and CityVille, as we pointed out this morning, looks like it was built for mobile release. Our guess is that Zynga is preparing for a turning point in the mobile market, with the intention of recreating the release blitz and resulting explosion in user numbers it enjoyed on Facebook in 2009.

Newtoy will be renamed Zynga With Friends, and will continue to operate out of McKinney, Texas, next door to Bonfire’s Dallas office. The acquisition price was not disclosed.

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