Google’s Chrome Web Store Puts Social and Casual Games Side-By-Side

At a conference today, Google unveiled the new Chrome Web Store, a custom-built destination for its Chrome browser with downloadable apps and games, including social games.

The social titles available are limited so far to just a few games like FarmVille by Zynga, Millionaire City by Digital Chocolate, and OMGpop’s Balloono. Google doesn’t appear to have put a lot of effort into the integration; the “apps” are effectively glorified bookmarks leading to preexisting destination sites.

But with Google claiming that 120 million internet users are now on Chrome, the Web Store nevertheless deserves a look from social developers.

All of the Web Store’s featured offerings so far are actually paid casual games like Onslaught! Arena and Wordico. If that business model succeeds, the Web Store could recreate the paid vs free app battle taking place on mobile devices.

On the other hand, Google may have trouble convincing many users to hand over credit card information, so free apps may do best on the Web Store. Over time, a base of repeat payers using Google Checkout or Google acquisition Jambool may build up, but Google has yet to even figure out monetization of paid apps on its Android mobile OS.

Developers who want to move off Facebook could do well with Google, either creating destination sites for Google to point to — effectively making it a directory and discovery service — or as more full-featured downloadable apps.

Google is also offering hardware acceleration for browser apps, opening the way to more animation and better graphics, and attempting to further establish HTML5 as acceptable for game development.

For now there’s no reason for any social developer to go out of their way to work with the Web Store, but with the Chrome OS and new iPad competitors launching next year, it’s worth keeping an eye on.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

3 Responses to “Google’s Chrome Web Store Puts Social and Casual Games Side-By-Side”

  1. Mike says:

    HTML 5 needs to be worked on ASAP so te individual does not have the impossible financial hurdles to get our games out to the world for our pensions.

  2. Mike says:

    Where the hell are you people for opinions?

    Dont you want easier game development?

  3. richtaur says:

    Hey thanks for mentioning my game Onslaught! Arena :)

interested in advertising with inside social games?

Social Media Jobs
of the Day

Consumer Social Media Manager

3D Systems
New York, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Social Media Editor

OZY MEDIA, INC
New York, NY

Director of Public Relations and Social Media

Hospital for Special Surgery
New York, NY

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us