The LOLapps Saga Continues — Facebook Blocks Its Access to Communication Channels

A little over two weeks ago, Facebook removed all LOLapps games and apps without public explanation. The reason became clear when, a couple days later, The Wall Street Journal published a front-page investigation into third-party Facebook developers passing along public user IDs to third parties. We’ve discussed the article’s claims already here and here. LOLapps, in any case, was shortly reinstated.

Now, Facebook has come back with a more substantial penalty for LOLapps: a six month suspension of access to all viral channels. Users won’t be able to make wall posts, send invitations, or share content to the feed within any of the company’s apps, with one exception, Ravenwood Fair.

Why? LOLapps appears to be one of several developers that purposefully sold user IDs to a third party data aggregator, an action that goes against Facebook’s developer terms of service. Facebook announced on Friday that it was blocking communication channel access for developers that sold data, but didn’t name names at the time. However, you can see the ban in action for yourself on games like LOLapps’ Critter Island, screenshot below.

As part of the Friday announcement, the company also said it was changing technical specifications around user IDs and tightening wording on its terms to prevent similar issues from happening in the future.

The suspension is no wrist slap for LOLapps. Communication channels are the reason that applications grow on Facebook.

Ravenwood Fair is the bright spot in the picture — released after the privacy scandal, it has become LOLapps’ fastest-growing game this year, already gaining 1.7 million monthly active users, according to AppData. Facebook may have spared the game because it was released after the issues had occurred, to avoid the appearance of outright destroying a game developer, or some other reason.

Since most of the suspensions relate to non-game app developers, we’ve saved the rest of the details for Inside Facebook, so head over if you want to read more.

Continue reading on Inside Facebook >

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “The LOLapps Saga Continues — Facebook Blocks Its Access to Communication Channels”

  1. CherokeeSmith says:

    As a participant in BOH does this mean that LoApps shared/sold or otherwise disclosed my information to sources I do not know about nor approved? Thank you for answering this.

  2. Psychochild's Blog » The state of MMOs in 2010 says:

    [...] social games; but in most cases only a single-digit percent of those people pay directly, so we get privacy scandals as companies seek to "monetize" the nonpaying masses. But, people focus on the hundreds of millions [...]

interested in advertising with inside social games?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Superfly
Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us