Facebook Opens Credits to More Developers, Shares New Statistics

In a big push to bring more developers on-board with its virtual currency, Facebook said it now has the capacity to add three or four times as many partners to the Credits program as it did before. Credits is now offered in more than 50 percent of game sessions logged on the social network.

The company, which earns a 30 percent cut of all transactions in Credits, has been working aggressively to make its virtual currency a universal payments option across the platform. Before today, developers only had limited access to join the Credits program and there was a lengthy waiting list.

Facebook is also adding more 20 more payment options for users to buy Credits through a partnership with PlaySpan.

After testing Credits for more than a year, the social network is pushing to have it adopted by all developers on the platform. So far, it’s being used by more than 75 developers in more than 200 games, assisted by recent long-term deals with Zynga, Crowdstar, RockYou and LOLapps among others. That’s up from the 150 games figure Facebook reported as recently as last month.

Deb Liu, a product marketing manager for Facebook Credits, said that a universal currency will encourage users to spend more on digital goods because they won’t have to switch between different currencies offered by separate games.

Continue reading at Inside Facebook >

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3 Responses to “Facebook Opens Credits to More Developers, Shares New Statistics”

  1. Franky says:

    I’m not quite sure there is much sense in introducing those facebook credits.
    I mean all of the games have their own “currency” and you can buy it by using the same payment options that you use when you buy the facebook credits so why should you take the detour and first buy those so that AFTERWARDS you can use them to buy stuff in the other games?

    The only way to make them really worth buying would be if you could get 10 [any game currency] for 10$ or 10 fb credits while 10 fb credits would only cost 9$ or less, but if the cost stays the same why bother?

  2. Bart says:

    I think FB Credits were a good idea until I saw 2 things:

    1) The obvious 1/3rd cut they take from your revenue apart from doing it with other solutions.
    2) The less than obvious agreement you sign saying that THEY control the amount of facebook credits available to the public and reserve the right to revoke credits at any time. Basically they control how much you can make from your game indirectly and have the attached risk that they can remove credits from your customers at any time.

    No way and no thanks.

  3. This Week’s Headlines on Inside Social Games says:

    [...] Facebook Opens Credits to More Developers, Share New Statistics [...]

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