Facebook Game Cross-Promotion Network Applifier Grows to 55 Million Players, Fully Opens

Less than three weeks have passed since the last time we wrote about Applifier, which offers Facebook developers a cross-promotional bar that is shown to players alongside games. But in that short time the company has already added 20 million new monthly active users across the network, according to CEO Jussi Laakkonen.

Applifier is becoming more public today, opening officially to any Facebook game developer, with a new web page showing off top clients and how the bar works.

But the real news, as it was in August, is the size that Applifier has grown to. As a network, it’s now larger than any Facebook developer with the exception of Zynga — Electronic Arts comes a close second with 54 million.

The promotional network has been growing so quickly because there are a large number of developers, like ZipZapPlay and Booyah, who have millions of monthly active users but only one successful game, which means that they can’t do significant cross-promotion on their own.

Mid-sized developers like Wooga and Digital Chocolate, who do have multiple games, are also taking part. Laakkonen says that Applifier has had to concentrate almost entirely on scaling since its launch four months ago; it now delivers 200 million impressions daily.

Asked whether a top five developer like Playdom could potentially take part in Applifier, Laakkonen says it likely won’t ever happen. “When we think about ourselves, we think about leveling the playing field,” he says. “The whole point is the portfolio. Zynga, Playfish and so forth can build that portfolio for themselves, and they can try to capture the whole game-playing of a particular player.”

At the same time, Laakkonen is still coming to grips with Applifier’s growth to date. “When we started four months ago, if someone told me we’d cross 50 million, I would have laughed. At 10 million, I thought we’d made it, that there was nothing more to be done,” he says.

Although Applifier does paid campaigns, its main premise is that player traffic between games is free; it’s now up to 10 million click-throughs, according to Laakkonen. For more on how the network works, check out our stories from its launch and 35 million milestone.

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6 Responses to “Facebook Game Cross-Promotion Network Applifier Grows to 55 Million Players, Fully Opens”

  1. Jim S says:

    The second biggest network after Zynga… WOW!

  2. Take on the Scion Machine Online, Applifier Opens to All Developers – Social News | Frisky Mongoose says:

    [...] reported by Inside Social Games, Applifier has recently opened their service to the public, meaning that now any Facebook game [...]

  3. Tapjoy Acquires Appstrip, a Facebook Cross-Promotion Bar for Games says:

    [...] that Broken Bulb decided AppStrip wasn’t growing quickly enough to keep. While Applifier had well over 50 million users in its network in September, and likely more today, AppStrip’s network appears to be hovering at around 10 [...]

  4. Amid New Competition, Game Cross-Promotion Service Applifier Raises $2M, Expands to Web says:

    [...] result: lots of developers joined (the company said it was reaching 55 million monthly active Facebook users as of last September) and rivals emerged offering similar services. Today, Applifier is doubling [...]

  5. Facebook Cross-Promotion Network Applifer Adds Game Portal says:

    [...] Applifier, a cross-promotion network for games on Faceook, has launched a games portal application this as part of its “leveling the playing field” strategy the company shared with us in September. [...]

  6. Applifier Announces Mobile Cross-Promotion Platform for iOS, Android says:

    [...] has grown steadily in the last year, reaching over 150 million monthly active users with its cross-promotion bar and its newer games portal app. As of today, the company claims 100 million game installs on the [...]

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