Apple to Launch Social Networks for Music and Games — What Are Its Social Ambitions?

In a series of announcements today at a press event in San Francisco, Apple made clear that it is planning to build its own social networking features. But how big are its social aspirations? The new version of Apple’s iOS software, 4.1, is due out next week, and it will include the Game Center, a social network service designed specifically for mobile games. That’s been in the works for awhile, and is relatively simple — more surprising is Ping, Apple’s new music social network, designed for iTunes.

Both are analogous to other hardware-based services that have been on the market for years, not social networking sites. But it’s easy to wonder where Facebook is in all of this given Apple’s new social focus — that is, besides the subtle Facebook integration into the new music service. Up through last January, Facebook was getting a lot of attention from Apple, appearing as example services during stage presentations, and consistently reaching the top of the iTunes App Store charts. The trend had been building for a while, as we noted last December.

Is Apple looking to build its own social platform now? Aside from a simple integration in Ping, Facebook is absent in these latest launches, as are all other third party social networking services, like Twitter or MySpace. Here’s a closer look at what Apple is launching, what the moves indicate about its plans for the future, and how Faceboook could be an ally or a competitor.

Game Center: Sort of Social

First up is Apple’s Game Center, a new iOS app and API that lets you play games with friends and strangers, and lets developers add integrated social features to their games. Somewhat similar to Xbox Live, or third-party social platforms like Scoreloop, Aurora Feint and Ngmoco’s Plus, it includes basic features like leaderboards and achievements. While Apple didn’t go into much more detail today on how exactly the social features will work, previous reports indicate that the app will let users sign in with their Apple IDs (what you use for iTunes, etc.), create and identify each other by nickname, send person-to-person notifications and a way to “Find Me by Email” — meaning email invites and requests about games, potentially. It also includes a matching service to let find non-friends to play, and to create multiplayer games.

> Continue reading on Inside Facebook.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “Apple to Launch Social Networks for Music and Games — What Are Its Social Ambitions?”

  1. This Week’s Headlines on Inside Social Games says:

    [...] Apple to Launch Social Networks for Music and Games – What Are Its Social Ambitions? [...]

  2. Apple’s Approach To Social Networking May Not Work says:

    [...] Apple to Launch Social Networks for Music and Games – What Are Its Social Ambitions? (insidesocialgames.com) [...]

interested in advertising with inside social games?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

HowAboutWe
Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Webmaster

County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us