Playdom Partners with i-Jet for Eastern European and Russian Distribution

International game publisher i-Jet Media announced today that it would publish four unnamed Playdom games across Eastern Europe, Russia and the Commonwealth of Independent States.

Facebook is weak in several countries in the region — most notably Russia, where the Facebook competitor Vkontakte reportedly has over 80 million users. I-Jet claims to reach 60 million users.

Although several US social gaming companies are focusing on reaching Asia, Europe or Latin America, few have looked seriously at the former Soviet markets, even though a growing number of developers are located in those countries. Playdom may be the first large company to do so, although the company hasn’t yet confirmed i-Jet’s release with us.

Along with the publishing deal, i-Jet also said that it’s entering an anti-piracy initiative with Playdom. That may help its cause, as Russia is often seen as a haven for copycats and piracy (Vkontakte itself being a case in point).

I-Jet claims to have already met with success, making $20 million on one game, Happy Farm, in 2009. It’s actively looking for other American developers to work with.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

One Response to “Playdom Partners with i-Jet for Eastern European and Russian Distribution”

  1. Russia and Eastern Europe See New Facebook Growth in August 2010 says:

    [...] As we just reported on Inside Social Games, social game developer Playdom has been brave enough to venture into the Russian market with local publisher i-Jet, starting an anti-piracy initiative for [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us