Google Buys Mobile Social Game Developer SocialDeck

In its latest social acquisition, Google has bought mobile game developer SocialDeck, according to a letter posted by the company. SocialDeck is located in Waterloo, Ontario, close to a regional Google office.

SocialDeck’s games were downloaded about a million times in 2009. Its games include Shake & Spell, Color Connect and Pet Hero.

What makes this more interesting than just a game developer acquisition is that SocialDeck has significant cross-platform experience. A non-game product it offers, called Spark, provides social integration across Blackberry, the iPhone and Facebook, while Shake & Spell also works on all three of those platforms.

Google’s gaming interest is obviously with Android. But it’s also reportedly working on a social platform to rival Facebook; Google’s technology plans could be advanced by SocialDeck’s experience in extending the social experience across multiple devices.

Buying SocialDeck also seems to fit in with Google’s broader plans, which we wrote about following its acquisition of Slide. With Slide, Google is likely working on a broad, viral platform for both the web and its own mobile devices.

The effort is being headed up by Slide founder Max Levchin, as we reported last week; it’s possible he had a hand in buying SocialDeck, although the timing may have been too close.

As for SocialDeck’s team, founders Anish Acharya and Jeson Patel came from Amazon and Microsoft, while CEO Dan Servos was formerly head of casual and social game developer NeoEdge.

There’s no word yet on how much Google paid for SocialDeck. The company had raised $250,000 from the Blackberry Fund in 209.

The text of the letter:

SocialDeck is joining Google!

Big news! We’re super excited to announce that someone found our social games as fun as you have — in this case, that “someone” is Google. SocialDeck has been acquired and we’ve joined the Google team.

We started this company with the goal of connecting friends through social games on all kinds of exciting mobile devices. We’ve been amazed and humbled by all the stories and experiences our customers (you!) have shared with us.

Thank you for all your support and for being part of SocialDeck’s success so far.

Happy Shaking!

– The SocialDeck Team

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20 Responses to “Google Buys Mobile Social Game Developer SocialDeck”

  1. Google Buys SocialDeck « Raja Jasti’s Blog - Renaissance Thinking says:

    [...] reports that Google acquires mobile social game developer [...]

  2. Google in Social Gaming Acquisition Trifecta | John Paczkowski | Digital Daily | AllThingsD says:

    [...] Just weeks after acquiring Slide for a reported $182 million, the search company has purchased social game developer SocialDeck. [...]

  3. Google Acquires Mobile Social Game Development Company SocialDeck says:

    [...] [InsideSocialGames] Categorized under Google, SocialDeck If you liked this post, subscribe to the Pulse 2.0 RSS feed. [...]

  4. กูเกิลซื้อบริษัทเกมอีก คราวนี้เป็น Mobile Social Games | ข่าวไอที ข่าวเทคโนโลยี ข่าวคอมพิวเตอร์ บทความค says:

    [...] ที่มา – Inside Social Games [...]

  5. Google sigue llenando el carrito de compras…lo último: SocialDeck en ALT1040 (Economía y Empresas) says:

    [...] Inside Social Games Tweet Menéame Tuenti del.icio.us Google Buzz Dirección para [...]

  6. Goole sigue llenando su cesta de la compra | Limoneando says:

    [...] Inside Social Games MeneameBitacorasFacebookTwitter No hay [...]

  7. Google compra SocialDeck | ReadWriteWeb España says:

    [...] acuerdo con Chris Morrison de Incide Social Games, esta adquisición es una señal de las aspiraciones que hay en Google de [...]

  8. Google Acquires Canadian Smartphone Gaming Company SocialDeck | BlackBerry Cool says:

    [...] SocialDeck is Google’s latest acquisition and it’s very relevant for the BlackBerry world. SocialDeck is a company located in Waterloo, close to a Google regional office but close to RIM’s headquarters. Back in early 2009, SocialDeck received $250k in funding from the BlackBerry Partners Fund, who are probably very happy about their investment. SocialDeck was one of the few companies to offer social integration across multiple smartphone platforms including BlackBerry, and the company’s focus will likely be centered on Android now. SocialDeck sent out the following letter (pictured above): SocialDeck is joining Google! [...]

  9. Google kauft Spieleentwickler SocialDeck - Business | News | ZDNet.de says:

    [...] [...]

  10. Mobile Test Kitchen » Goggle Buys Social Deck, a Mobile Game Builder says:

    [...] Over at inside social games, they think Social Deck adds significant cross platform social integration capabilities: “What makes this more interesting than just a game developer acquisition is that SocialDeck ha… [...]

  11. SocialDeck Announces Acquisition by Google « Rodney Payne says:

    [...] of social gaming-related acquisitions with the acquisition of SocialDeck. Inside Social Games has discovered a letter posted to SocialDeck’s website, announcing the acquisition. The letter [...]

  12. Inside the Google Gaming Hivemind « Eric Gonzalez says:

    [...] spree of late in the casual gaming space. First Slide, then Social Gold, Adscape Media, and now Social Deck. The rumor floating about is that Google is currently building a social network of their own to be [...]

  13. This Week in Startups #73 with Larry Drebes « ThisWeekIn says:

    [...] 01:16:00 Google Buys SocialDeck [...]

  14. How PopCap Games Cracked the Code for Cross Platform Synchronization with Bejeweled Blitz - W3i Blog says:

    [...] indication that apps are moving toward cross platform synchronization is Google’s recent acquisition of Social Deck, a platform which provides social synchronization for app developers across Blackberry, iPhone and [...]

  15. How PopCap Games Cracked the Cross Platform Code on Facebook & iOS with Bejeweled Blitz  | App Marketing Tips says:

    [...] indication that apps are moving toward cross platform synchronization is Google’s recent acquisition of Social Deck, a platform which provides social synchronization for app developers across Blackberry, iPhone and [...]

  16. This Week in Startups #73 with Larry Drebes says:

    [...] 01:16:00   Google Buys SocialDeck [...]

  17. Social Games & Advertising « MauricioGochez's Blog says:

    [...] La rentabilidad de los social games se puede ver en las grandes ganancias del desarrollador de juegos como Farmville y Mafia Wars, Zynga, cuyo ingreso de 2010 está estimado a ascender a  $500 millones, de acuerdo a Inside Network. Además, grandes compañías están incursionando dentro del mundo del social gaming como Disney, que recientemente adquirió Playdom y Google compró el desarrollador de social games para móviles, SocialDeck [...]

  18. Amazon Wants to Hire Game Designer to Create Facebook and Mobile Social Games says:

    [...] it. Based on the acquisition of social game/app developer Slide and mobile social game developer SocialDeck last year, along with some internal staff shuffling, it is prepping what could be a cross-platform [...]

  19. Google Gobbles up Mobile Social Game Developer SocialDeck says:

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  20. Google Buys Toronto-based Mobile Game Developer SocialDeck — TheTelecomBlog.com says:

    [...] Google SocialDeck story was first reported by Inside Social Games. SocialDeck is located in Waterloo, Ontario (close to Google’s regional office) and was [...]

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