Zattikka’s New US Representative Talks Game Publishing and Raising $100 Million

In the new world of social and mobile gaming, one character is mostly missing from the new mix of developers, marketers and service firms: the game publisher. Without the high production costs and rigid distribution hierarchies of the traditional gaming industry, companies that brand and publish games created by others have seemed like they might be a third wheel.

Aside from a few counter-examples, like 6 Waves, successful social game companies have typically developed and publish their own games.

Zattikka is out to change that. Don’t feel bad if you’ve never heard of the company — it’s based in the United Kingdom, and has only been around for a year. But it also has $5.5 million in fresh funding, co-founders who previously headed Virgin Interactive and Rambler Media, and plans to raise between $50 million and $100 million for its publishing model.

The main connection between Zattikka and Silicon Valley is Joel Breton, the newly-hired head of North American operations. Breton, who was previously director of content at MTV’s portal, Addicting Games, will be looking for teams of developers to work with.

Breton’s focus is wide: he’s looking for online, social or mobile games to publish. The key is finding startups that have the right expertise, but need enough money to get their ideas off the ground. “The publisher is there to provide funding and backing so that the team doesn’t have to throw all its resources into one game,” says Breton.

Some have discounted the idea of publishers on Facebook or mobile platforms because there’s less of a defensible position for them — Electronic Arts founder Trip Hawkins, for example, told us in a recent interview that EA’s ability to lock up the early game publishing market depended on its control of shelf space in physical stores.

Obviously, there’s no direct equivalent to shelves in virtual markets. Breton, though, points out that there are still plenty of startups that not only need money to build their game, but can’t handle marketing or promotion once it’s done. “It’s on a different scale from an Ubisoft or Electronic Arts right now, but I think with the growth this market is experiencing, when we get down the road we might see that publishing for social network games really starts to pop,” he says.

Within the next couple of weeks, Breton will be setting up Zattikka’s new office in San Francisco and starting to look for his first external partners. Zattikka’s first round of funding has also just closed, so the company will soon be back on the fundraising trail, he says.

http://www.zattikka.com/team.jsp

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

3 Responses to “Zattikka’s New US Representative Talks Game Publishing and Raising $100 Million”

  1. This Week’s Headlines on Inside Social Games says:

    [...] Zattikka’s New US Representative Talks Game Publishing and Raising $100 Million [...]

  2. Social Gaming Roundup: Big Fish, EA, Scoreloop, & More says:

    [...] Acquires Monty Python License — Already with $5.5 million in funding and still raising more, the UK-based social gaming company Zattikka has acquired the license for Monty Python’s [...]

  3. Zattikka starts trading on public market, returns to social games says:

    [...] to placing with investors on AIM. That’s a bit less than the $100 million the company was planning to raise when newly-hired head of North American operations Joel Breton spoke to us in November 2010, just [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Analytics and Operations Associate

AL D͍A News Media
Philadelphia, PA

SEO Manager - Bilingual

CREATIVE CIRCLE
Miami, FL

SEM Manager - Bilingual

CREATIVE CIRCLE
Miami, FL

Newswire Editor

PR.com
New York City / Long Island, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us