Zynga Pulls FarmVille Off MSN Games
Zynga has removed its hit game FarmVille from MSN Games, one of the bigger game portals around, we’ve learned. Zynga first added FarmVille to MSN in February.
This is not the first time that Zynga has pulled a game from a platform. The company did the same with the social network Tagged, canceling a much-discussed partnership.
The departure from MSN looks much more notable, in the grand scheme. MSN itself claims to have about half a billion monthly users worldwide between Games and Messenger — equal to what Facebook claims for itself.
One of the big stories in social gaming right now is that developers are interested in moving beyond Facebook, keeping a line back to the social network’s graph with Connect. With partnerships like FarmVille on MSN, Zynga has been a leader in that move.
But it appears that Zynga didn’t find the traffic MSN produced meaningful enough to continue running FarmVille on the Microsoft platform. Since MSN is traditionally one of the biggest gaming sites on the web, Zynga’s departure suggests the traffic other social developers are hoping to find off of Facebook may be more difficult to find than expected.
A lackluster performance for FarmVille on MSN may also serve to explain why Zynga appears to be putting much of its energy into mobile apps, and international markets like Japan and China. There’s still hope for the US market, though, at least judging by Google’s investment of up to $200 million in Zynga and plans for a new social effort.
[Update] A Microsoft spokesperson offers the following comment: “Farmville is not currently available on MSN Games. We have a great relationship with Zynga, and will continue to work together to provide robust games experiences for casual and social game players in the future.”



August 10th, 2010 at 11:06 pm
[...] Zynga Pulls FarmVille Off MSN Games [...]
August 10th, 2010 at 11:33 pm
Zynga needs to find another social network besides Facebook that is easy to use and trendy so that hordes and hordes of dumb people will play their games. MyYearbook should really be their next target, if they aren’t already there.
August 11th, 2010 at 2:06 am
Very strange how they cant make cash profit on the biggest game site in the world.
August 11th, 2010 at 3:23 am
[...] Inside Social Games Lee más sobre juegosOnLine, redSocial | También puedes buscar en: Farmville, msn, [...]
August 11th, 2010 at 3:58 am
i want to chet
August 11th, 2010 at 10:46 am
[...] MSN last February. However, it seems that noise is all that the announcement really amounted to, as Inside Social Games has reported that Zynga has pulled the title from [...]
August 11th, 2010 at 4:03 pm
MSN I found contains more progressive people as its customers. Facebook on the other hand is starting to turn into the pile that Myspace found itself to be.. so go figure.
November 19th, 2010 at 12:30 pm
[...] [...]
August 1st, 2011 at 5:06 am
How do I get off Zynga. I have never used it and do not want it on my yahoo homepage. Thank you for your help….