Zynga Pulls FarmVille Off MSN Games

Zynga has removed its hit game FarmVille from MSN Games, one of the bigger game portals around, we’ve learned. Zynga first added FarmVille to MSN in February.

This is not the first time that Zynga has pulled a game from a platform. The company did the same with the social network Tagged, canceling a much-discussed partnership.

The departure from MSN looks much more notable, in the grand scheme. MSN itself claims to have about half a billion monthly users worldwide between Games and Messenger — equal to what Facebook claims for itself.

One of the big stories in social gaming right now is that developers are interested in moving beyond Facebook, keeping a line back to the social network’s graph with Connect. With partnerships like FarmVille on MSN, Zynga has been a leader in that move.

But it appears that Zynga didn’t find the traffic MSN produced meaningful enough to continue running FarmVille on the Microsoft platform. Since MSN is traditionally one of the biggest gaming sites on the web, Zynga’s departure suggests the traffic other social developers are hoping to find off of Facebook may be more difficult to find than expected.

A lackluster performance for FarmVille on MSN may also serve to explain why Zynga appears to be putting much of its energy into mobile apps, and international markets like Japan and China. There’s still hope for the US market, though, at least judging by Google’s investment of up to $200 million in Zynga and plans for a new social effort.

[Update] A Microsoft spokesperson offers the following comment: “Farmville is not currently available on MSN Games. We have a great relationship with Zynga, and will continue to work together to provide robust games experiences for casual and social game players in the future.”

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9 Responses to “Zynga Pulls FarmVille Off MSN Games”

  1. jardenberg kommenterar – 11 Aug, 2010 | jardenberg unedited says:

    [...] Zynga Pulls FarmVille Off MSN Games [...]

  2. Will says:

    Zynga needs to find another social network besides Facebook that is easy to use and trendy so that hordes and hordes of dumb people will play their games. MyYearbook should really be their next target, if they aren’t already there.

  3. Mike says:

    Very strange how they cant make cash profit on the biggest game site in the world.

  4. Zynga retira Farmville de MSN Games | ddg says:

    [...] Inside Social Games Lee más sobre juegosOnLine, redSocial | También puedes buscar en: Farmville, msn, [...]

  5. dale allen says:

    i want to chet

  6. Zynga Leaves MSN, Google Buys Jambool – Social Gaming Round-Up | Frisky Mongoose says:

    [...] MSN last February. However, it seems that noise is all that the announcement really amounted to, as Inside Social Games has reported that Zynga has pulled the title from [...]

  7. Bart says:

    MSN I found contains more progressive people as its customers. Facebook on the other hand is starting to turn into the pile that Myspace found itself to be.. so go figure.

  8. Cracking the Mainstream: Why Social Gaming Is More Than Just a Fad says:

    [...] [...]

  9. Rita Martino says:

    How do I get off Zynga. I have never used it and do not want it on my yahoo homepage. Thank you for your help….

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