Zynga Acquires Japanese Developer Unoh

Zynga confirmed tonight that it has accelerated its plans to enter Japan by buying a local social game developer called Unoh. Nikkei reported yesterday that the price was around $11.6 million (subscription required), although Zynga isn’t saying more.

Unoh is almost a decade old, with a few hit games of its own, though nothing at the scale Zynga enjoys in the United States. One of its games, a city builder called Machitsuku, has three million users on the mobile social platform Mixi, according to TechCrunch.

The Mixi connection helps explain how Zynga may have come to acquire Unoh. Mixi enjoys a close relationship with the tech giant and mobile operator Softbank, which just invested $147 million in Zynga.

Although Zynga hasn’t a great deal publicly about its plans for Japan, it’s clear that the company is moving quickly. The company’s release tonight quotes CEO Mark Pincus calling Unoh “a perfect complement to the top-notch team we have already begun to assemble in Japan,” and refers to both localizing existing Zynga games and building new games for the market.

AppData - Facebook application stats and data from Inside Network

Leave a Reply

3 Responses to “Zynga Acquires Japanese Developer Unoh”

  1. This Week’s Headlines on Inside Social Games says:

    [...] Zynga Acquires Japanese Developer Unoh [...]

  2. Zynga Buys Music Pets Developer Conduit Labs says:

    [...] Unoh in August [...]

  3. Gaming Veteran Kenji Matsubara Named CEO of Zynga Japan says:

    [...] The stated goal: develop and distribute social games across the country. In early August, Zynga purchased Japanese social game developer Unoh for a reported $11.6 million, and brought it into to the [...]

Inside Social Games Sponsors
SocialClicks 6waves TinyCo Frima Softlayer
Featured Company
Jobs of the Day

Stern + Associates
Cranford, NJ

Boston Children's Hospital
Boston, MA

BS Central Ltd
New York, NY

More Stats and Research from Inside Social Games

Sign up for free email updates beyond today's news.

 

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Virtual Goods
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.