Comments on: The Case For Facebook Credits http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/ Tracking Innovation at the Convergence of Games and Social Platforms Fri, 10 Feb 2012 21:17:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Gaming News Roundup: Women are Profitable for Papaya, Zynga’s Games are Engaging, Tiny Speck Launches Glitch http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-111040 Social Gaming News Roundup: Women are Profitable for Papaya, Zynga’s Games are Engaging, Tiny Speck Launches Glitch Sat, 01 Oct 2011 20:53:27 +0000 http://www.insidesocialgames.com/?p=16044#comment-111040 [...] Facebook Credits Prove Profitable for Double Down – Double Down Interactive is reporting a massive surge in transactions since adopting Facebook credits as its in-game currency. According to a press release from the Seattle developer, revenues are up 50% in since their game Double Down Casino made the switch. On July 1st it became mandatory for all Facebook games with virtual goods to use Facebook credits, a move that was praised by some developers for promoting cross-game liquidity. [...] [...] Facebook Credits Prove Profitable for Double Down – Double Down Interactive is reporting a massive surge in transactions since adopting Facebook credits as its in-game currency. According to a press release from the Seattle developer, revenues are up 50% in since their game Double Down Casino made the switch. On July 1st it became mandatory for all Facebook games with virtual goods to use Facebook credits, a move that was praised by some developers for promoting cross-game liquidity. [...]

]]> By: José Matías http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-28876 José Matías Wed, 29 Sep 2010 10:58:43 +0000 http://www.insidesocialgames.com/?p=16044#comment-28876 "Then there’s the question of what the market will bear off the platform when Connect is driving it. There are two arguments. One is that at the end of the day, Connect represents the tentacles of the core, meaning that it’s still one organism and 30 percent is still right." 30% only works for virtual goods, with real ones it's not competitive. Facebook is in the unique position of challenging PayPal as THE global payment method, also for real goods. So, to succeed outside of Facebook it will have to lower that cut to PayPal levels. I wrote a post about this the other day: http://www.bit.ly/cCULNx Cheers José Matías “Then there’s the question of what the market will bear off the platform when Connect is driving it. There are two arguments. One is that at the end of the day, Connect represents the tentacles of the core, meaning that it’s still one organism and 30 percent is still right.”

30% only works for virtual goods, with real ones it’s not competitive. Facebook is in the unique position of challenging PayPal as THE global payment method, also for real goods. So, to succeed outside of Facebook it will have to lower that cut to PayPal levels.

I wrote a post about this the other day: http://www.bit.ly/cCULNx

Cheers

José Matías

]]> By: Most Top Social Games Are Already Using Facebook Credits http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-25891 Most Top Social Games Are Already Using Facebook Credits Mon, 13 Sep 2010 22:29:54 +0000 http://www.insidesocialgames.com/?p=16044#comment-25891 [...] One more interesting stat that surfaced: 13 of the 100 games actually use Credits as their premium in-game virtual currency, rather than having a currency with a proprietary name (like Farm Cash) — a choice that some say can encourage players to spend more freely. Such choices will become an interesting frontier in social gaming, if Credits have the positive effects that some have predicted. [...] [...] One more interesting stat that surfaced: 13 of the 100 games actually use Credits as their premium in-game virtual currency, rather than having a currency with a proprietary name (like Farm Cash) — a choice that some say can encourage players to spend more freely. Such choices will become an interesting frontier in social gaming, if Credits have the positive effects that some have predicted. [...]

]]> By: Zynga is Switching to Credits in Its Facebook Games http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-24805 Zynga is Switching to Credits in Its Facebook Games Wed, 08 Sep 2010 16:25:05 +0000 http://www.insidesocialgames.com/?p=16044#comment-24805 [...] The Case For Facebook Credits [...] [...] The Case For Facebook Credits [...]

]]> By: New Partnerships and Promotions Show Facebook’s Focus on Expanding Credits http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-21982 New Partnerships and Promotions Show Facebook’s Focus on Expanding Credits Fri, 06 Aug 2010 15:35:11 +0000 http://www.insidesocialgames.com/?p=16044#comment-21982 [...] more, check out our recent guest columns on the issue, one from social game developer CrowdStar in favor of Credits, and the other from monetization service company Social Gold against the [...] [...] more, check out our recent guest columns on the issue, one from social game developer CrowdStar in favor of Credits, and the other from monetization service company Social Gold against the [...]

]]> By: Wooga Becomes the Fourth Large Developer to Use Facebook Credits Exclusively http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-21169 Wooga Becomes the Fourth Large Developer to Use Facebook Credits Exclusively Fri, 23 Jul 2010 22:36:18 +0000 http://www.insidesocialgames.com/?p=16044#comment-21169 [...] of the issues around the virtual currency and our interviews with industry leaders on the pros and cons of Credits, over on Inside Social games. To dig deeper into the social gaming market, [...] [...] of the issues around the virtual currency and our interviews with industry leaders on the pros and cons of Credits, over on Inside Social games. To dig deeper into the social gaming market, [...]

]]> By: The Case Against Facebook Credits http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-21113 The Case Against Facebook Credits Fri, 23 Jul 2010 08:13:14 +0000 http://www.insidesocialgames.com/?p=16044#comment-21113 [...] note: To move on to the case for Facebook credits, click here.] To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: [...] [...] note: To move on to the case for Facebook credits, click here.] To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: [...]

]]> By: Mike http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-21108 Mike Fri, 23 Jul 2010 07:01:27 +0000 http://www.insidesocialgames.com/?p=16044#comment-21108 Yes and you should answer peoples emails too about heling make a game they have.Every single company including Crowdstar have not even replied o my initial email enquiry. Secondly the case for Free flash games. Apar from monetization from ads on the website and limited play levels and also charging other game sites a fee to host your game is there any other way to monetize a free flash game? Yes and you should answer peoples emails too about heling make a game they have.Every single company including Crowdstar have not even replied o my initial email enquiry.

Secondly the case for Free flash games.
Apar from monetization from ads on the website and limited play levels and also charging other game sites a fee to host your game is there any other way to monetize a free flash game?

]]> By: George http://www.insidesocialgames.com/2010/07/22/the-case-for-facebook-credits/comment-page-1/#comment-21066 George Thu, 22 Jul 2010 20:12:11 +0000 http://www.insidesocialgames.com/?p=16044#comment-21066 Peter, Your comparison to Apple/Microsoft is interesting, but seems a little off. Apple was clear from the onset that they would take 30%. Developers who came to their platform built their business model upon that knowledge. Facebook went a completely different route. They provided an open platform for free and benefited from the thousands of developers that flocked to their platform. Without us, there is no way they would be at 500MM users. Now they are turning their back on us to grab as much money as possible. Very shrewd and in character. This is a classic bait and switch. Peter,

Your comparison to Apple/Microsoft is interesting, but seems a little off.

Apple was clear from the onset that they would take 30%. Developers who came to their platform built their business model upon that knowledge.

Facebook went a completely different route. They provided an open platform for free and benefited from the thousands of developers that flocked to their platform. Without us, there is no way they would be at 500MM users.

Now they are turning their back on us to grab as much money as possible. Very shrewd and in character.

This is a classic bait and switch.

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