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	<title>Comments on: Inside a Small Developer&#8217;s Success on Facebook: 5th Planet&#8217;s Dawn of the Dragons</title>
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	<link>http://www.insidesocialgames.com/2010/07/21/dawn-of-the-dragons-facebook-game-5th-plane/</link>
	<description>Tracking Innovation at the Convergence of Games and Social Platforms</description>
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		<title>By: 5th Planet Returns With an Even Bigger Story in Legacy of a Thousand Suns for Facebook</title>
		<link>http://www.insidesocialgames.com/2010/07/21/dawn-of-the-dragons-facebook-game-5th-plane/comment-page-1/#comment-40682</link>
		<dc:creator>5th Planet Returns With an Even Bigger Story in Legacy of a Thousand Suns for Facebook</dc:creator>
		<pubDate>Wed, 10 Nov 2010 17:47:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=15991#comment-40682</guid>
		<description>[...] Dawn of the Dragons, despite its the promising retention and monetization metrics that 5th Planet showed us in July, never became a large game, maxing out at around 300,000 monthly [...]</description>
		<content:encoded><![CDATA[<p>[...] Dawn of the Dragons, despite its the promising retention and monetization metrics that 5th Planet showed us in July, never became a large game, maxing out at around 300,000 monthly [...]</p>
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		<title>By: Dawn of Dragons, Part 1 &#171; The Investigations of Inspector Hound</title>
		<link>http://www.insidesocialgames.com/2010/07/21/dawn-of-the-dragons-facebook-game-5th-plane/comment-page-1/#comment-22009</link>
		<dc:creator>Dawn of Dragons, Part 1 &#171; The Investigations of Inspector Hound</dc:creator>
		<pubDate>Fri, 06 Aug 2010 21:53:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidesocialgames.com/?p=15991#comment-22009</guid>
		<description>[...] Dragons, Part&#160;1  August 6, 2010 inspectorhound Leave a comment Go to comments    After seeing a post on Inside Social Games about the monetization success of an indie Facebook game called Dawn of Dragons, I thought [...]</description>
		<content:encoded><![CDATA[<p>[...] Dragons, Part&nbsp;1  August 6, 2010 inspectorhound Leave a comment Go to comments    After seeing a post on Inside Social Games about the monetization success of an indie Facebook game called Dawn of Dragons, I thought [...]</p>
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		<title>By: Chris Morrison</title>
		<link>http://www.insidesocialgames.com/2010/07/21/dawn-of-the-dragons-facebook-game-5th-plane/comment-page-1/#comment-21098</link>
		<dc:creator>Chris Morrison</dc:creator>
		<pubDate>Fri, 23 Jul 2010 04:10:54 +0000</pubDate>
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		<description>NrG -- I think ARPPU is the only stat I mention above, at least in the bullet points, that needs a timeframe; the others are all over the 7 weeks of tracking since Dawn started up.

For ARPPU, that&#039;s generally counted per month, e.g. $26 per month. ARPPU numbers I&#039;ve seen for most social games are under $20, although the average is almost certainly rising.</description>
		<content:encoded><![CDATA[<p>NrG &#8212; I think ARPPU is the only stat I mention above, at least in the bullet points, that needs a timeframe; the others are all over the 7 weeks of tracking since Dawn started up.</p>
<p>For ARPPU, that&#8217;s generally counted per month, e.g. $26 per month. ARPPU numbers I&#8217;ve seen for most social games are under $20, although the average is almost certainly rising.</p>
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		<title>By: NrG</title>
		<link>http://www.insidesocialgames.com/2010/07/21/dawn-of-the-dragons-facebook-game-5th-plane/comment-page-1/#comment-21003</link>
		<dc:creator>NrG</dc:creator>
		<pubDate>Thu, 22 Jul 2010 08:19:59 +0000</pubDate>
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		<description>@Chris, how is this higher than average? The data presented has to be divided by 1-2 (you don&#039;t actually state exactly how long the data period is but it is assumed that &quot;less than 2 months&quot; = &gt;1month). A 2.1% conversion rate over, say, 1.5 months is not higher than the 1-2%/month average you also state. What would be really useful is the data presented in a monthly format...
NrG</description>
		<content:encoded><![CDATA[<p>@Chris, how is this higher than average? The data presented has to be divided by 1-2 (you don&#8217;t actually state exactly how long the data period is but it is assumed that &#8220;less than 2 months&#8221; = &gt;1month). A 2.1% conversion rate over, say, 1.5 months is not higher than the 1-2%/month average you also state. What would be really useful is the data presented in a monthly format&#8230;<br />
NrG</p>
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