FarmVille’s iPhone App Reveals Heavy Spenders

Since Zynga launched FarmVille on the iPhone last week, we’ve been watching to see how it’s received. The verdict so far: pretty well, although the game is by no means making a total sweep of the rankings. FarmVille has consistently held the number two spot in the free game rankings each time we’ve looked, after Rollercoaster Extreme, and is number four among all free apps.

A more interesting view comes through Apple’s listings of top in-game purchases. The two most common purchases are the two cheapest, with the premium currency, Farm Cash, being the preferential pick. But the most expensive option, for 310 Farm Cash, comes in relatively high on the list. Here’s how it compares to another farming-style game on the iPhone, Ngmoco’s We Rule:

Players have spurned FarmVille’s mid-priced Farm Cash offering entirely, leaving it at the bottom of the list, while $49.99 of Farm Cash comes in above a number of cheaper options in coins. We Rule, with its simpler structure of only offering one currency for purchase, also shows the habit of players to skip to the most expensive option. It’s also worth noting that, since we started watching, the most expensive option for regular currency, 70,600 coins, has risen significantly in popularity.

We’ll be digging into some stats from our latest Inside Virtual Goods report tomorrow, showing more in-depth breakdowns of heavy-spending users in social games, so stay tuned.

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Leave a Reply

4 Responses to “FarmVille’s iPhone App Reveals Heavy Spenders”

  1. Latest Farmville News – June 29th, 2010 | Farmville on iPhone says:

    [...] The cow is free, but the upkeep is the kicker…Farmville iPhone app users spend a ton of cash! [...]

  2. NrG says:

    So I guess that apple has retracted its “no premium virtual currency” rule of earlier this year?

  3. iPhone FarmVille Users Love Their Farm Cash | Frisky Mongoose says:

    [...] to Inside Social Games, Farm Cash is just as popular on the iPhone as it is in the full PC version of FarmVille. The [...]

  4. Brad Harrington says:

    I love this game! But if you’re looking for something cheaper and just as addicting, check out Oil Spill/Black Gold. Really great puzzle game. Here’s the link http://bit.ly/avH6zS

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