Plimus Enters the Payment Platform Wars With In-Game Purchases

Plimus, a nine year old payments company with a strong international base of sellers, is adding its name today to the growing list of companies that wants to manage user payments in online games.

The name of the company’s new product, Buy Anyware, reflects Plimus’s intention to build payments directly into Flash games. Many Facebook games already allow in-game transactions, of course, but Plimus is also targeting the casual and massively multiplayer markets.

A more important differentiator for Facebook developers may be Plimus’s long experience with international transactions. Online software sales has been the main business for Plimus to date, with a majority of sellers being based overseas, according to Simon Jones, the company’s vice president of strategic solutions

Other payment platforms focus on a smooth user-facing experience, Jones says, but to the detriment of their underlying process. “They don’t have the right reporting, they don’t have subscriptions set to run automatically, they don’t have orders set up to process by processors in the same region as the bank that issued the credit card,” Jones claims, listing a few problems he’s seen. “I can’t tell you how often I see payment types that look exciting on the front-end, but once I take a look, they can’t manage on the back-end.”

While Buy Anyware is only being announced today, Plimus claims to already work with a few gaming companies, including Youda Games, Playdom, Namco and Blizzard.

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6 Responses to “Plimus Enters the Payment Platform Wars With In-Game Purchases”

  1. Monedas virtuales | Joost Scharrenberg says:

    [...] Mundos virtuales: Free Realms de Sony, Dofus, Habbo MMO: Bigpoint, Gameforge, Powersoccer, Gamigo Aplicaciones Sociales: Zynga (Farmville, Texas Hold´em), CrowdStar (Happy Island), Pet Society Excelente web sobre monedas virtuales (en inglés): http://www.virtualcurrencyplatforms.com Moneda virtual FB, Facebook credits: FAQ facebook credits de Facebook, artículo Inside Social Games Plimus enters the Payment Platform Wars With In-Game Purchases [...]

  2. Ultimas noticias Social Media & Marketing Online | Joost Scharrenberg says:

    [...] con un Tweet (PWAT), nuevo modelo de ventas Lista de los juegos que más crecen en Facebook Plimus entra en la guerra de las plataformas de pago online Coca-Cola arrasa en Twitter con su primer tweet promocional iPhone 4: 1.7 Millones vendidos en los [...]

  3. Noticias 28 jun – 4 jul | Joost Scharrenberg says:

    [...] con un Tweet (PWAT), nuevo modelo de ventas Lista de los juegos que más crecen en Facebook Plimus entra en la guerra de las plataformas de pago online Coca-Cola arrasa en Twitter con su primer tweet promocional iPhone 4: 1.7 Millones vendidos en los [...]

  4. Nicolas says:

    Plimus is fake! Be careful what they talking about and read small letters how you don’t will miss anything. Over 8 months they keeping over US $ 30.000 of my funds and I don’t can to do anything (I try with lawyer and legal actions) as PLIMUS is OFF SHORE company registered on Cyprus (off shore paradise)! Plimus company registered in USA and in Israel is owned by his off shore company from Cyprus which is responsible for all actions against the company. I friendly recommended you that you pick-up your money from Plimus and go to other such is PayPal or 2CO!!!

  5. Plimus says:

    Nicolas, we are a legitimate US-based company headquartered in Fremont, CA. I invite you to read up on our Better Business Bureau profile: http://www.bbb.org/greater-san-francisco/business-reviews/computers-software-and-services/plimus-in-fremont-ca-360323. Also, please contact our vendor support at support /AT/ plimus.com so we can help you get your issues resolved.

  6. Deal Radar 2010: Plimus | Sramana Mitra says:

    [...] an e-commerce platform. Downloadable casual games were the company’s beachhead, and it is starting to make inroads in powering sales of virtual goods and currency for embedded games on the social Web (for example, [...]

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