Playdom’s Latest Acquisition is Hive7, a Bay Area Startup

Over the course of this year, we’ve watch Playdom range far afield for its acquisitions, picking up companies in southern California, North Carolina, Washington and, even further afield, Argentina. But the Mountain View, Calif. company has returned to home base for its latest pick: Hive7, a Facebook developer whose biggest game is Knighthood.

What Hive7 does have in common with the other acquisitions (listed here) is that it’s pretty small, with eight employees listed on its about page and just 245,107 monthly active users on Facebook, according to AppData. Playdom itself is a couple orders of magnitude larger:

Although Hive7 doesn’t have much traffic at the moment, it’s probably working on something fairly significant. The company’s last game was released, as far as we know, before Christmas. Judging from Hive7’s jobs page, which has a listing for a developer with experience working on Stardoll, BarbieGirls or Habbo Hotel, the next release could be a virtual world aimed at tweens.

More broadly, Hive7 seems to specialize in massively multiplayer online games, a subject that CEO Max Skibinsky talked about in more detail in our interview with him last August.

As for Playdom, it’s now up to six acquisitions. This Tuesday, it announced $33 million in funding, which combined with its $43 million round from November could easily fill the company’s shopping basket with quite a few more companies like Hive7.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

3 Responses to “Playdom’s Latest Acquisition is Hive7, a Bay Area Startup”

  1. New Hires in Social Gaming: Playfish, Playdom, Slide, & More says:

    [...] out-hired by the folks over at Playdom. Of course, this is due to the company’s recent acquisition of Hive7, but at least we get a look at who is doing what at their new home. Of the highlights, former Hive7 [...]

  2. New Hires in Social Gaming: 6 Waves, CrowdStar, PushButton Labs, & More says:

    [...] Conley – Evidently part of the Hive7 acquisition, where he was CTO and Chief Software Architect, JD Conley joins Playdom as a Dev [...]

  3. Disney Is Latest Media Company Said to Consider Playdom Acquisition says:

    [...] Playdom has been busy buying smaller developers in the last several months, we’ve heard rumors about it selling during the [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us